Director, E-Commerce

B.A. Robinson (ROBINSON) is one of Canada’s oldest family-owned, wholesale distributors with a history dating back to 1936. The family-led company has grown organically and through acquisitions and in 2019 consolidated its banners into two main divisions – ROBINSON, its retail/showroom business, and ROBINSON Supply, its wholesale distribution business. With 600 employees across 34 locations in BC, Alberta, Saskatchewan, Manitoba and Ontario, the company is widely regarded as a leader in the lighting and plumbing industry and has been a Platinum recipient of Canada’s Best Managed Companies, believing strongly in giving back to the communities in which it operates.

As eCommerce continues to emerge as a critical growth engine, ROBINSON is looking to further modernize and expand its digital commerce capabilities. An opportunity now exists for a leader focused both on direction and delivery to join the organization as Director, eCommerce. The role reflects the company’s commitment to eventually treating eCommerce as a stand-alone, profitable business, one that is tightly integrated with showrooms, branches, and outside sales while expanding opportunities across retail and trade channels.

Reporting to the Vice President, Marketing, the Director, eCommerce will be responsible for the strategic leadership and operational management of ROBINSON’s eCommerce business across both retail and trade channels. With P&L accountability, this role will drive revenue, optimize digital performance, and help shape a seamless multi-channel customer experience. The Director will lead a small team spanning customer service, merchandising, and product ownership, while collaborating closely with Marketing, Technology, and Operations to deliver an integrated approach that fuels growth for the entire business.

The ideal candidate is an experienced eCommerce leader with a proven track record of growing profitable eCommerce businesses and leading high-performing teams in growth-oriented environments. Specific experience in B2C and B2B eCommerce, ideally with Shopify Plus and ERP-integrated platforms, would be a strong asset. They will bring deep expertise in digital merchandising, customer acquisition, and conversion, paired with the ability to work cross-functionally in a relationship-driven organization. The Director must be a commercially minded leader who thrives in a hands-on, entrepreneurial environment, excited to build something new while earning trust and alignment across the field.

This is an incredible opportunity to develop a new vision and strategy for the eCommerce platform for an already well established, highly successful Canadian success story. The role is ideally based in Vancouver with consideration given to other locations in Western Canada.

To explore this opportunity further, please click Apply.

In accordance with BC’s Pay Transparency Act, the expected base salary range for this role is $120,000-150,000 plus bonus and benefits but may vary based on the successful candidate.

We thank all applicants for their interest in this position. Please note that we will only be in contact with those individuals moving forward with our client.