Senior Lead - Creative, North America

LOCATIONS: PORTLAND, NEW YORK CITY

Marketing

In short

As the Senior Lead - Creative, you will champion On's brand vision across North America (NA), leveraging the power of storytelling through athlete achievements, community passions, and innovative products to craft disruptive, effective, and culturally impactful work. Reporting to the Head of Creative Studio on the Americas Creative Studio team, you will support the AMER region, elevating On's brand image and connecting with diverse communities. This role leads all creative endeavors to ensure consistent storytelling and impactful commercial initiatives, while leading and developing a small team of creatives.

Your Mission

• Lead regional NA creative teams across regional campaigns and integrated marketing initiatives
• Collaborate closely with regional marketing leads and global creative & strategy, identifying what matters most to our communities
• Provide comprehensive creative leadership and approval for all initiatives across North America (e-commerce, store events, run clubs)
• Develop creative concepts that can solve complex challenges in innovative ways generate ideas for established and emerging platforms, delivering solutions that create business impact and cultural moments
• Collaborate with creatives, designers, and production to execute ideas with creative excellence, preserving the integrity of the core idea
• Inspire and lead by example, being proactive and providing guidance for the team and the department
• Partner with Studio Management to maintain a transparent creative process and ensure the on-time delivery of all briefed projects
• Coach and develop team members, providing clear, actionable feedback to help them grow and reach their full potential

Your story

• You bring 7+ years of experience in progressive creative roles, primarily gained at premium and performance-oriented global retailers or creative agencies, managing high-impact campaigns across diverse channels and markets
• You have 1+ years of direct people leadership experience, successfully leading and mentoring a creative team or pod responsible for executing regional and integrated marketing initiatives
• You possess a proven ability to develop and articulate a cohesive, impactful, and globally consistent creative vision for a premium retail brand across all consumer touchpoints
• You have a deep, hands-on understanding of the entire retail customer journey, with expertise in creating seamless creative experiences across in-store, digital, and experiential moments
• You have extensive experience in leading and directing creative for North America, demonstrating cultural competence and the ability to adapt a global brand vision to resonate with diverse local markets and consumer segments
• You are comfortable managing and allocating creative budgets and resources across various departments and external agency partners, ensuring output is on-brand, on-budget, and aligned with strategic objectives
• You can confidently present and defend creative concepts to senior leaders while fostering alignment and leading through influence
• You maintain an expert proficiency in relevant digital creative tools and a current understanding of digital marketing best practices and media channel optimization
• You are able to travel up to 40% of the time to On’s global hubs and creative moments, with travel percentage fluctuating based on business needs

About the Team

The On Creative Studio is the heartbeat of our brand's expression. We are a global team of diverse designers, visual storytellers, copywriters, filmmakers, and photographers, working together to bring the On brand to life across every touchpoint. We craft compelling narratives, design impactful visuals, and produce experiences that resonate with our community and amplify our mission to ignite the power of human spirit through movement. We champion innovation, embrace collaboration, and constantly seek new ways to push creative boundaries while maintaining our distinct Swiss-engineered aesthetic. Our work spans across product launches, digital campaigns, retail experiences, and global brand initiatives, always striving for excellence and authenticity.

Portland

Did you know Portland has more than 1.2 million trees? Our team is pretty happy to have a testing ground in the very green Pacific Northwest.

1250 NW 9th Ave.,

5th Floor

United States

Ann

SENIOR DIRECTOR OF BRAND STUDIO

I think something that unites people here is the pace and the drive. The ambition is quite high in everything we do and when you bring these people together, you see the outcome can be multiplied. It's super impressive to see what happens when you put these creative teams together who really help each other grow.

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

Typical cash compensation range for this position inclusive of base + bonus + equity: $120,000-$150,000. Individual compensation packages are based on various factors unique to each candidate including experience, industry knowledge, qualifications, skill set, and location. port At On we understand cash compensation is just one piece of your total rewards package. In addition to cash compensation, On offers a competitive benefits package including medical, dental, and vision benefits, along with a industry leading PTO package, and competitive 401k program. Additional perks and benefits include: 11 paid US holidays, corporate office closure between Christmas and New Year, and a plethora of product perks!

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination. We are requesting that you provide sensitive demographic information such as gender identity and race/ethnicity to help us ensure that we are creating equitable and fair experiences for all potential future team members. You are not required to provide this demographic information and this information will in no way impact your eligibility for hire.

Build the better you

What to expect

We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.

Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.

Before you get started, feel free to consider if you want to work with us. Strange question? Well, we give people a lot of space to navigate their day-to-day and that style isn't for everyone. We want you to be passionate about what you do and be sure this is the right fit. Because when skills and passion combine – it creates that 'Wow' moment.