Digital Growth Lead - DTC Marketing

About the position

Responsibilities

• Develop and manage Email and SMS automation flows within platforms like Klaviyo, HubSpot, and Yotpo, including meticulous segmentation, list hygiene, and compliance adherence (e.g., TCPA/CAN-SPAM), and distinct strategies for B2B outreach and DTC customer retention.
• Lead the comprehensive Social Media strategy and execution, encompassing content planning, daily posting, active community management, basic content creation, and coordination of influencer and affiliate marketing campaigns.
• Own the Digital Analytics and Reporting function, creating and maintaining performance dashboards, defining key performance indicators (KPIs), and delivering high-value monthly insights to guide strategic decision-making.
• Execute timely Shopify updates and ensure Product Detail Page accuracy for all multi-brand assets, managing the digital execution of product launches through efficient use of established templates and creative briefs.
• Manage the creation and updating of essential Distributor Assets and Distributor Menus, utilizing a streamlined process of batch templating for easy content production and efficient hand-off to the sales team.

Requirements

• Based in Florida, USA.
• Degree in Marketing, Business, or Digital Media.
• 7+ years of experience in direct-to-consumer (DTC) marketing or e-commerce digital marketing roles.
• Experience in wellness, supplement, or functional beverage industries.
• Proven solo builder of Klaviyo flows, driving ROI + social channels with strong growth through creative strategies.
• Experience with SEO/SEM, CRM, email/lifecycle marketing, and conversion rate optimisation (CRO).
• Strong automation experience (n8n, Zapier, Make, AI tools)