Digital Marketing

Digital Marketing & Brand Coordinator

Indianapolis, IN

Description

Digital Marketing & Brand Coordinator (Growth Role – Construction / Restoration)

Reports to

Vice President

Experience Level: 1–3 years

Salary Range

$40,000–$50,000 (depending on experience)

Role Summary

This role is an early-stage, growth-oriented marketing position for someone who wants to help build something, not just walk into something that already exists.

You will support and help grow the company's digital marketing, branding, and lead-tracking efforts under the direction of the Vice President.

Over time, this role is expected to expand in responsibility and ownership as systems are built, skills grow, and trust is earned.

The right person is curious, creative, and organized but also willing to learn the business side of marketing, including how leads turn into booked jobs and revenue.

This role is hands-on, real-world, and closely connected to operations, customer service, and business development.

Who This Role Is For

This role is best suited for someone who

Is early in their marketing career and wants real ownership, not just task work

Enjoys learning how systems are built, not just how they are used

Is comfortable with some ambiguity and growth over time

Wants exposure to how marketing actually impacts a business, not just content and campaigns

Is open to feedback, coaching, and developing new skills

This role is not a good fit for someone who needs everything documented, finalized, and polished on day one.

Core Responsibilities

Digital & Social Media Marketing

Assist with creating and posting content on social media platforms

Help manage organic (non-paid) social media with a storytelling mindset

Support content that

Shows company culture (for recruiting)

Builds trust and credibility with customers

Help maintain a content calendar

Use common social media tools to schedule and manage posts

Occasionally visit job sites or company events to capture photos/videos/content

Brand Support

Help maintain brand consistency across materials

Assist with ordering and organizing

Company swag

Event materials

Branded items for employees and business development

Support internal requests for simple graphics or branded materials

Learn and follow brand guidelines, with guidance from leadership

Lead Tracking & Marketing Support

Assist with tracking where leads come from (calls, forms, events)

Help maintain basic lead source reporting

Learn how attribution works across

Phone calls

Website forms

Digital campaigns

Business development efforts

Support weekly reporting of basic marketing and lead metrics

(You will not be expected to design complex attribution systems on day one, this is something you will grow into.)

Email & SMS Marketing Support

Assist with email and SMS campaigns

Help with

Customer follow-ups

Review requests

Simple automations

Learn industry tools commonly used in home services marketing

Customer Service & Business Exposure

Cross-trained to assist with inbound calls during spikes in volume

Help book appointments when needed

Gain exposure to how CSRs handle leads and why booking rate matters

Work closely with CSR training partners to understand best practices

Learn how marketing and customer service work together to protect leads

Business Development & Events

Support business development events and initiatives

Help with administrative tasks related to events

Assist with tracking business development leads

Work closely with the business development team to understand outcomes

Website & Agency Support

Assist with light website updates such as

Adding new employees

Simple content edits

Participate in weekly meetings with the external marketing agency

Help track tasks, updates, and follow-ups from agency work

Growth Path & Long-Term Vision

This role is designed to grow over time.

As skills and confidence increase, this position may expand into:

Greater ownership of lead attribution and analytics

More responsibility in campaign planning and optimization

Increased decision-making authority

Broader ownership of brand and customer journey strategy

Leadership expects to invest time in coaching and development for the right person.

What Success Looks Like in the First 6–12 Months

Consistent, on-brand social media presence

Reliable content scheduling and execution

Improved visibility into where leads are coming from

Strong collaboration with customer service and business development

Growing confidence and ownership across marketing systems

Requirements

Experience & Skills

2–3 years of experience in marketing, communications, or a related field

Familiarity with social media platforms and content creation

Comfortable learning new tools and systems

Organized, curious, and detail-oriented

Strong communication skills

Willing to be in the field and interact with crews and customers

Compensation & Benefits

$40,000–$50,000 (depending on experience)

Health Insurance

Health Savings Account (HSA)

Life Insurance

Dental Insurance (100% Employee-Paid Benefit)

Vision Insurance (100% Employee-Paid Benefit)

401(k) with company match

Paid time off and holidays

Professional Development Assistance