MASKA - Marketing & E-Commerce Coordinator

MASKA – Montréal

MASKA is a Canadian fashion brand with boutique locations across the country, known for curated collections and weekly arrivals from Italy. With over 20 boutiques and a growing online store, MASKA offers a fast-paced environment where digital commerce, product launches, and retail storytelling come together.

We are looking for an E-Commerce & Digital Marketing Coordinator to support the day-to-day execution of our online store and digital marketing initiatives.

This role sits at the intersection of Shopify operations, product launches, and digital marketing, ensuring that our weekly arrivals and campaigns are reflected consistently across our website, email marketing, and social media.

The ideal candidate is organized, detail-driven, visually oriented, and excited to work in a fast-moving fashion environment.

This position offers the opportunity to grow into a broader digital marketing or e-commerce role as our online business continues to expand.

Key Responsibilities

E-Commerce Management (Shopify)

• Upload and manage new products weekly (images, pricing, variants, tagging)
• Write and edit product descriptions
• Organize collections and maintain website merchandising
• Update homepage banners and campaign visuals
• Ensure the website remains visually consistent and up to date
• Support improvements to the customer experience and website functionality. Weekly Product Launches
• Coordinate online launches for new arrivals
• Ensure products, imagery, and descriptions are ready for release
• Align website merchandising with current collections and marketing campaigns

This role requires someone comfortable working with weekly product launches, managing multiple SKUs, and coordinating marketing campaigns around inventory availability.

Email & SMS Marketing

• Build and schedule weekly newsletters tied to product arrivals
• Support SMS campaigns and product drop notifications
• Assist with maintaining automated email flows (welcome, abandoned cart, post-purchase)
• Monitor campaign engagement and performance

Social Media Coordination

• Coordinate and schedule Instagram posts and stories
• Work with boutiques to gather content
• Assist with creating simple graphics or editing short-form video content
• Ensure social content aligns with product launches and marketing campaigns

Agency Coordination

• Act as the internal point of contact for MASKA’s external digital advertising agency
• Provide product information, visuals, and campaign timelines
• Ensure landing pages and website merchandising support active marketing campaigns
• Monitor website performance and communicate opportunities for improvement

Campaign Planning & Coordination

• Participate in weekly planning of product launches and marketing initiatives
• Work closely with leadership to align digital campaigns with new arrivals and seasonal collections

Qualifications

• Experience working with Shopify (required)
• Experience managing Instagram or social media for a brand
• Familiarity with email marketing platforms such as Omnisend or Klaviyo
• Proficiency with Canva, Photoshop, CapCut, or similar tools
• Strong organizational and time-management skills
• High attention to detail and strong visual sensibility

Nice to Have

• Experience working in fashion or retail e-commerce
• Experience managing high product turnover or frequent product launches
• Basic understanding of digital advertising or e-commerce analytics

Ideal Candidate

• Highly organized and detail-driven
• Strong aesthetic sense and attention to visual presentation
• Comfortable balancing operational and creative work
• Proactive and able to manage multiple projects simultaneously
• Passionate about fashion, retail, and digital commerce

Compensation

Starting at $20 to $24 per hour, based on experience

Up to 40 hours per week

Pay: From $20.00 per hour

Expected hours: No more than 40 per week

Benefits

• Company events
• On-site parking
• Paid time off
• Store discount

Experience

• Digital marketing: 1 year (required)
• Shopify: 1 year (required)

Location

• Montréal, QC (required)

Work Location: In person