Performance Marketing Specialist

About Company

Company Overview

At Long Home, we believe in delivering excellence to our customers and investing in the growth of our employees. Established with a commitment to quality craftsmanship and superior customer service, we have become a trusted name in the home improvement industry. Specializing in premium windows, doors, roofing, siding, and bathroom remodeling, we strive to enhance the beauty, comfort, and value of every home we serve.

Our mission is to provide homeowners with high-quality products and unmatched customer experience. We achieve this through innovative solutions, dedicated team members, and a culture that fosters collaboration, integrity, and professional growth.

As a rapidly growing company, Long Home offers employees the opportunity to work in a dynamic and supportive environment. We are passionate about creating pathways for career advancement while maintaining a strong sense of purpose and community. When you join our team, you become part of a company that values your contributions and invests in your success.

Discover your potential and make a lasting impact with Long Home — where your skills, ideas, and dedication drive our shared success.

Overview

The Performance Marketing Specialist is responsible for scaling paid search performance by managing and optimizing high-intent campaigns that drive qualified leads and revenue. This role owns the full paid search lifecycle, including campaign creation, bidding strategy, landing page development, and ongoing optimization.

Key Responsibilities

Campaign Strategy & Execution

• Build, launch, and manage paid search campaigns across platforms such as Google Ads and Microsoft Ads
• Develop and execute bidding strategies (manual, automated, portfolio strategies) aligned to CPL, and ILC
• Conduct keyword research, match-type strategy, and search intent mapping
• Structure campaigns for scale, efficiency, and clean data attribution

Optimization & Performance Management

• Continuously optimize campaigns to improve conversion rate, cost per lead, and lead quality
• Analyze performance data daily and make proactive adjustments to bids, budgets, keywords, ads, and audiences
• Identify waste, eliminate inefficiencies, and reallocate spend toward top-performing segments
• A/B test ad copy, extensions, and offers to improve CTR

Landing Page Development & CRO

• Build landing pages that support paid search campaigns
• Ensure message match between ads, keywords, and landing page content
• Optimize landing pages for conversion rate, load speed, and mobile performance
• Test layouts, forms, headlines, and CTAs

Reporting & Insights

• Track and report on KPIs including CPL, CVR, CPA and ILC
• Translate performance data into clear insights and recommendations
• Provide regular reporting on wins, challenges, and opportunities for scale

Qualifications & Experience

• 2–5+ years of hands-on paid search experience in a fast pass work environment
• Proven experience managing budgets with accountability to performance goals
• Strong understanding of bidding strategies, auction dynamics, and Quality Score drivers
• Experience building or optimizing landing pages (CMS, landing page builders, or custom builds)
• Strong analytical skills with the ability to turn data into action
• Experience with Google Analytics, conversion tracking, and tag management
• Comfortable working in fast-paced, performance-driven environments

What Success Looks Like

• Campaigns are structured cleanly and optimized continuously
• Cost per lead decreases while lead quality improves
• Landing pages convert efficiently and support scaling efforts
• Budgets are allocated intelligently based on performance data
• Paid search becomes a predictable, scalable growth channel