Marketing Lead

Are you organized and detail oriented with a keen eye for trends and the initiative to act on them? Do you communicate clearly and confidently, ensuring your message lands with impact? Are you genuinely curious about the industry and have a desire to continue learning? Do you bring humility and self-awareness to your work, openly owning mistakes and learning from them? Do take pride in delivering high quality work and believe great results are worth celebrating?

If you answered yes to these questions, we have the job for you. Highstreet is seeking a Marketing Lead for a 12-month Maternity Leave Contract to join our head office team in Kelowna, BC. Enjoy going to work and expand your skills with a professional and supportive team.

WHY HIGHSTREET?

Highstreet is the largest developer, builder and operator of net-zero-ready homes in Canada and the only one offering double the standard warranty. We also manage our own growing portfolio of 1,400+ rental apartments with some of the highest customer service scores in any industry.

Our vision is that everyone in Highstreet’s community will want their friends to work with us, live with us and invest with us.

Help us achieve that vision.

CORE VALUES

Known as “Highstreeters” we demonstrate our core values in everything we do:

• Humility grants us insight from others
• Inquisitive & learning continuously
• Guided by always doing what is right
• Honest, open and timely communication
• Responsible & accountable for our actions and decisions
• Determined to persevere, get results and win together

THE OPPORTUNITY

Reporting to the Sales & Marketing Director, the Marketing Lead at Highstreet is responsible for improving marketing effectiveness, accelerating leasing velocity, supporting pre-sales success, and strengthening brand visibility across all Highstreet communities. This role is not limited to brand management or digital marketing. It is a hands-on leadership position focused on execution, accountability, and results.

Key Responsibilities

• Plan and execute multi-channel marketing campaigns across Highstreet communities at various stages including development, pre-sale, lease-up, and stabilized operations
• Align campaign strategy, messaging, and positioning with sales objectives and leasing targets
• Manage campaign timelines, deliverables, budgets, and cross-functional coordination to ensure initiatives launch on schedule and achieve performance goals
• Develop and implement lead generation strategies that support both sales and leasing pipelines across digital, organic, referral, and event channels
• Monitor and optimize marketing funnel performance, improving conversion rates from inquiry through to lease or sale
• Oversee digital marketing initiatives including paid search, paid social, display, retargeting, and website performance
• Direct website updates, landing page development, and user experience improvements to strengthen conversion pathways
• Ensure accurate marketing and CRM data tracking, maintaining strong data integrity and campaign attribution across platforms
• Develop and maintain marketing performance dashboards tracking key metrics such as Cost per Lead (CPL), Customer Acquisition Cost (CAC), conversion rates, and velocity to lease or sale
• Provide regular performance reporting and actionable insights to support marketing optimization and project decision-making
• Manage relationships with marketing agencies, digital partners, and external vendors, ensuring clear direction, accountability, and effective budget allocation
• Lead and support marketing team members by setting priorities, providing guidance, and fostering a culture of accountability and strong execution

THE IDEAL CANDIDATE

Highstreet is looking for a highly motivated individual who is eager to grow with a company that values culture and performance. The ideal candidate combines strategic thinking, operational discipline, and a results-oriented mindset. You are able to manage multiple initiatives, align teams and partners, and drive marketing performance across communities at different stages of development. You thrive in a fast-paced environment, make data-informed decisions, and communicate clearly to keep projects moving efficiently from concept to launch. In addition to identifying with Highstreet’s values, the ideal candidate will also bring:

• Post-secondary education in Marketing, Business, or a related field
• 5+ years of marketing experience (real estate, development, or property management experience preferred)
• Demonstrated experience managing digital marketing campaigns and evaluating performance results
• Proficiency with CRM platforms such as Salesforce, HubSpot, or similar systems
• Experience overseeing website management, landing page development, and conversion optimization
• Solid understanding of SEO principles and content strategy
• Ability to manage relationships with external marketing agencies and vendor partners
• Previous leadership experience supporting or managing team members

Compensation Package

Annual Salary: $80,000-$105,000 - dependent on experience

Additional Annual Bonus: Highstreet pays an annual bonus based on company performance. A typical bonus for this position is approximately 14% of annual salary. Determined annually, the bonus could be more or less depending on performance results.

Additional requirements

• Satisfactory criminal and credit record check.