Digital Experience Coordinator

Digital Experience Coordinator (Retail)

Location

On-Site | Full-Time

Summary

Are you a digitally fluent, detail-obsessed problem solver with a passion for customer experience, wellness, and retail innovation? Healthy Planet is seeking a Digital Experience Coordinator to support and enhance our digital customer journey across CRM, email marketing, e-commerce, and in-store digital tools. This role is ideal for someone with a strong digital operations or marketing background who thrives on cross-functional collaboration, continuous improvement, and creating seamless, engaging experiences for our customers.

As a core member of our Digital Experience team, you will play a key role in managing our CRM platform, executing targeted email campaigns, supporting website updates, and assisting with digital system implementations. You’ll also step into a critical support role previously held by our former coordinator, ensuring continuity in digital training, documentation, system maintenance, and cross-departmental communication as we continue to elevate the customer journey across all channels.

Key Responsibilities

Customer Relationship Management (CRM) & Digital Customer Journey

• Manage and maintain the organization’s CRM system to ensure accurate customer data, segmentation, and reporting.
• Develop targeted customer segments to support personalized marketing and loyalty initiatives.
• Monitor customer lifecycle stages and support strategies to improve retention and re-engagement.
• Collaborate with store teams and leadership to optimize customer experience touchpoints.

Email & Digital Marketing

• Create, schedule, and deploy marketing emails, newsletters, and automated campaigns.
• Build email templates and journeys that support brand objectives, events, and promotional activity.
• Track performance metrics (CTR, open rates, conversions) and provide insights with recommendations for improvement.
• Ensure all digital communications align with brand tone, compliance standards, and customer experience goals.

E-Commerce Website Management

• Support updates to product listings, categories, website banners, and featured content.
• Assist with product uploads, descriptions, images, pricing, and promotional updates in coordination with merchandising and marketing.
• Monitor website performance, customer feedback, and user experience issues, escalating when needed.
• Collaborate with IT and external partners to ensure smooth site functionality and ongoing improvements.

System Implementation Support

• Support the implementation, maintenance, and ongoing updates of the organization’s learning, training, or other digital systems.
• Assist in uploading, organizing, and managing digital content, modules, or system assets.
• Collaborate with department managers to ensure content accuracy and monitor completion or usage tracking.
• Provide basic troubleshooting support to team members and escalate technical issues to the appropriate IT or vendor partners as needed.

Creative & Branding Support (Photoshop + Digital Assets)

• Use Photoshop (or equivalent tools) to create, resize, and edit imagery for email, website, social, and in-store digital assets.
• Maintain a consistent brand look across digital platforms.
• Support the marketing team with promotional graphics and campaign visuals.

Team & Cross-Functional Collaboration

• Work closely with Operations, IT, Merchandising, Marketing, and Store Leadership teams to support digital initiatives.
• Participate in key projects that enhance the customer journey across retail and digital channels.
• Assist with testing, documenting, and rolling out new digital tools that support team efficiency and customer experience.

Other Duties

• Perform additional tasks and responsibilities as assigned.

Qualifications and Skills

• Previous experience in CRM management, email marketing, or digital operations preferred.
• Familiarity with e-commerce platforms (Shopify, Magento, or similar).
• Proficiency in Photoshop; basic design skills required.
• Experience with email marketing platforms (Klaviyo, MailChimp, HubSpot, etc.).
• Understanding of consumer data, segmentation, and performance analytics.
• Strong organizational skills and ability to manage multiple initiatives simultaneously.
• Excellent communication and collaboration skills.
• Ability to troubleshoot basic technical issues and work with IT/partners on escalations.
• Completion of required Lessonly training modules.
• Attendance, punctuality, team collaboration, and reliability expectations.

You’ll Thrive Here If You Are…

• A detail-oriented digital thinker with a passion for customer experience.
• Comfortable working in a fast-paced, multi-project environment.
• A problem-solver who enjoys finding efficiencies and improving processes.
• Creative, collaborative, and excited about wellness and retail.
• Someone who takes initiative and enjoys continuous learning.