Brand and Marketing Manager

**Brand & Marketing Manager**

• *Location**: Mississauga, ON
• *Department**: Marketing
• *Employment Type**: Full Time
• *Reports to**: CEO
• *Direct Report**: Product Merchandising Coordinator
• *External Oversight**: Designers, photographers, videographers, and other marketing contractors as needed

At Goldline Curling, we’re passionate about the sport and the community behind it. As we continue to grow, we’re looking for a **Brand & Marketing Manager** who can champion our brand across every channel, every touchpoint, and every customer experience, from retail to eCommerce, and from event banners to product packaging.

This is a hands-on leadership role for someone who brings both **creative design expertise** and **strategic brand vision**, with the ability to roll up their sleeves and execute while mentoring a direct report and coordinating cross-functional initiatives.

• *What You’ll Do**
• *Be the Brand Steward**
• Help bring Goldline’s values to life: respect, camaraderie, inclusion and a deep love for the game, through consistent brand expression across all touchpoints.
• Serve as the primary steward of the Goldline Curling brand. Manage its look, its tone, and how it shows up in every customer and partner interaction.
• Maintain and evolve the company’s brand guide, ensuring consistency in all internal and external materials.
• Act as a resource and champion of brand standards with internal departments and partner organizations.
• Help define and maintain the brand voice in written and spoken content.
• *Plan and Execute Marketing Strategy**
• Take ownership of, and collaborate on, marketing initiatives across departments, from retail and events to customer service and product, driving projects forward and ensuring timely execution.
• Coordinate marketing campaigns that support product launches, promotions, and seasonal sales.
• Work closely with the CEO and project stakeholders to align marketing activity with business goals.
• Use analytics and customer insights to optimize campaigns, messaging, and content.
• *Design, Write, and Deliver**
• Develop scripts that reflect Goldline’s tone of voice for podcast brand reads, IVR/phone systems, and assist with TV commercial planning and execution.
• Coordinate with external designers or production partners as needed for overflow work or specialized projects.
• *Support Merchandising and Product Storytelling**
• Collaborate with the Product Merchandising Coordinator to align product packaging, descriptions, and photography with brand strategy.
• Direct or coordinate photoshoots to ensure product and lifestyle photography reflects the brand vision.
• Review product merchandising and digital presence to ensure accuracy, consistency, and clarity.
• *Lead and Mentor**
• Directly supervise and coach the Product Merchandising Coordinator, helping them grow within the company and deliver high-impact work.
• Foster collaboration across departments to ensure brand alignment and a unified customer experience.
• *What You Bring**
• 5+ years of progressive experience in brand management, marketing, or a related role, including people management experience.
• Deep hands-on expertise in graphic design and marketing content creation.
• Proficiency in Adobe Creative Suite and Google Workspace is required.
• Strong writing skills and demonstrated ability to maintain a consistent brand tone across platforms.
• Experience coordinating cross-functional initiatives and working collaboratively with multiple departments.
• Organized, proactive, and detail-oriented. Able to balance creativity with follow-through.
• *Why Goldline?**

We’re a proudly Canadian company and a trusted brand in curling. Our team is passionate, collaborative, and committed to quality, both on the ice and off. You’ll join a supportive environment where your work will have immediate visibility and impact.

Pay: $75,000.00-$90,000.00 per year

• *Benefits**:
• Dental care
• Extended health care
• Paid time off

Flexible language requirement

• French not required

Schedule

• Monday to Friday

Application question(s)

• Are you physically located in Canada?
• Do you have hands-on experience using Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) for professional graphic design projects?
• Do you have at least 5 years of progressive experience in brand management, marketing, or a related field, including at least 2 years in a people management role?
• How familiar are you with the sport of curling?

Work Location: In person