Head of Commercial Policy

Senior Director, Marketing HCP, Primary Biliary Cholangitis (PBC)

The Senior Director of HCP Marketing, Primary Biliary Cholangitis (PBC), will lead the Healthcare Professional (HCP) strategy and execution of Gileads Primary Biliary Cholangitis (PBC) business. This role will report to the Executive Director of Marketing.

Oversee the development and implementation of strategic and tactical promotional plans for HCPs

Develop the PBC Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation.

Lead competitive readiness planning to understand the evolving PBC market & prepare for future market entrants

Lead launch readiness strategy and tactical planning for potential new indication.

Distill market research findings into insights that support the strategy, messaging, and execution. Develop and deliver presentations to a range of internal stakeholders including leadership team, field team, and cross functional colleagues.

Cultivate customer relationships with thought leaders, key customers, and professional organizations

Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics, manage timelines, and ensure compliance with all relevant laws, regulations and policies.

Manage HCP marketing budget closely and ensure expenditure is aligned with the brand strategy and tactical plans. Actively monitor impact and provide recommendations for marketing mix allocation. Work with commercial operations to establish appropriate procedures, systems, metrics, and infrastructures

Overseesall agency relationships and performance while leveraging each agency's area of expertise for the business and facilitating their collaboration when needed to meet business needs

Closely manages HCP promotions budget and prioritizes execution effectively

Deep expertise in developing pharmaceutical brand strategy and implementing a plan of action, as well as demonstrated ability to develop HCP targeting strategy and drive activation.

Excellent leadership skills with proven ability to lead change, and directly manage and mentor others are required. This includes training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.

Demonstrated track record of successful pharma/biotech marketing

Superior project management skills and effective at directing and overseeing multiple projects/priorities

Experience with complex budget management

Experience successfully developing external relationships leading to brand advocacy

Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams.

Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem.

Bachelor's Degree and Fourteen years of Experience

MBA with 12+ years of marketing experience, primarily within pharma/biotech preferred.

Prior people management experience is required with the desired sales leadership experience.

An extensive understanding of pharmaceutical regulatory requirements and their impact on the development of marketing materials, experience, or exposure to Gilead franchises is preferred.

Firm command of financial management, expense budget forecasting, and tracking required.