Senior Marketing Strategist - GCG Connectivity & Power Solutions

Join GCG Connectivity & Power Solutions! We are on the lookout for a dynamic Senior Marketing Specialist to enhance our brand presence, drive lead generation, and improve digital performance in our innovative Connectivity & Power Solutions sector.

In this exciting role, you will actively engage in developing and executing effective digital marketing strategies that boost brand awareness, accelerate revenue growth, and foster customer acquisition. You will conduct comprehensive market research to pinpoint target demographics, analyze competitor offerings, and guide the development of cutting-edge campaigns across digital, social media, and email platforms.

This position is perfect for a tech-savvy marketer who takes ownership of project execution, is passionate about optimizing performance, and thrives in a collaborative, fast-paced B2B environment.

We offer a flexible hybrid work arrangement from our office located at 101 Kestrel Drive Collegeville, PA, 19426.

Key Responsibilities

• Oversee the daily production of both internal and external marketing and communication projects aligned with the marketing calendar. Drive additional revenue and leads through digital channels while enhancing brand awareness.
• Ensure all online customer interactions are consistent with CPS brand strategy.
• Collaborate with the CPS Marketing team to implement digital marketing campaign activities, including deploying and developing digital advertising assets such as emails, social media content, web banners, and web pages.
• Enhance the user experience by identifying key conversion and drop-off points, continuously optimizing the user funnel.
• Utilize e-commerce tools to highlight high-margin and key brands, and strategically promote these brands in line with marketing contributions and company objectives.
• Investigate and trial new digital channels and tools to maximize return on investment.
• Maintain a comprehensive CPS resource library for both internal and external content, coordinating with agencies and third parties to produce visuals while preserving brand identity.
• Oversee and manage the HubSpot CRM tool, including customer records, email lists, landing pages, and surveys.
• Contribute to the overall planning of marketing strategies.

What We Are Looking For

• A Bachelor’s degree or equivalent experience.
• 3-5 years of experience in digital marketing, demand generation, or a similar role in a B2B context; experience in wire and cable distribution is a plus but not required.
• A solid grasp of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Experience with marketing analytics and data-driven decision-making.
• Proficient in CRM and marketing automation tools (preferably HubSpot & Salesforce).
• Strong project management skills, capable of juggling multiple priorities in a dynamic environment.
• Exceptional written and verbal communication skills.
• A self-starter, detail-oriented, and comfortable working autonomously with minimal supervision.

What We Offer

• A competitive salary alongside eligibility for annual bonuses.
• Comprehensive health coverage with multiple medical plan choices.
• Robust financial security, including company-paid life and disability insurance, a 401(k) plan with company match, plus options for supplemental plans.
• Generous paid time off, including holidays, parental leave, and compassionate care leave.
• Wellness programs including Employee Assistance Program (EAP), wellness incentives, and telehealth access.
• Additional benefits encompassing dental and vision coverage, flexible spending accounts, pet insurance, and legal services.
• An employee-centric culture that values and appreciates our most important asset: You!

About Allied Wire & Cable: Established in 1987 and acquired by GCG in 2021, Allied Wire & Cable (AWC) stands as a premier distributor of wire and cable-based connectivity and solutions, proudly serving various industries.

About GCG: Our mission at GCG is to power, connect, and automate our world. With a startup's responsiveness and a global leader's scale, we offer premium brands and extensive services, ensuring we meet our customers' needs while being environmentally and socially responsible.

GCG is an equal opportunity employer, committed to creating a diverse environment, and we welcome applications from all backgrounds.