Digital Marketing & Creative Content Strategist

About Us: Ev Design is a digital product and web development studio focused on delivering high-quality, user-centered web applications. We collaborate with cross-functional teams to design and build maintainable, performant, and accessible solutions for a diverse set of clients and projects. As a small, collaborative studio, we prioritize clear communication, craft, and measurable outcomes.

Role overview: The Digital Marketing & Creative Content Strategist will develop and execute content-driven marketing strategies that increase brand awareness, support business development, and drive measurable engagement across owned and paid channels. This role combines strategic planning, content creation, and performance analysis, and works closely with designers, product teams, and engineers to ensure messaging aligns with product experiences and client objectives.

Responsibilities

• Develop and maintain a comprehensive content and digital marketing strategy aligned with business goals and client needs.
• Create and manage an editorial calendar for blogs, case studies, social media, email campaigns, and landing pages.
• Produce high-quality written and visual content, including long-form articles, microcopy, social posts, email copy, and campaign assets; coordinate with designers or produce basic visual assets as needed.
• Optimize content for SEO and conversion: keyword research, on-page optimization, metadata, content structure, and internal linking.
• Plan, launch, and monitor paid media campaigns (search, social) in coordination with budget and targeting objectives.
• Implement and maintain analytics and tracking (e.g., GA4, Tag Manager, UTM strategies); define KPIs, run experiments (A/B tests), and produce regular performance reports with actionable insights.
• Manage content publishing workflows and CMS platforms; ensure consistency of brand voice and messaging across channels.
• Collaborate with designers, engineers, and product teams to translate product features and case work into compelling content and campaigns.
• Support business development with proposal content, case studies, and thought leadership materials.
• Stay current on digital marketing trends, content best practices, and platform changes; recommend tactical and strategic improvements.

Requirements

• Proven experience in digital marketing, content strategy, or related roles, with a portfolio of published work and measurable campaign outcomes.
• Strong writing and editing skills with the ability to adapt tone and messaging for different audiences and channels.
• Practical knowledge of SEO best practices and experience using keyword and content research tools.
• Experience with analytics platforms (e.g., Google Analytics/GA4), campaign tracking, and data-driven reporting.
• Familiarity with paid media platforms (Google Ads, Facebook/Instagram/X, LinkedIn) and basic campaign setup/optimization.
• Experience managing content in CMS platforms (e.g., WordPress, Webflow) and understanding of basic HTML/CSS for content formatting.
• Strong project management skills and the ability to balance multiple initiatives and deadlines in a small-team environment.
• Effective verbal and written communication skills and experience collaborating with cross-functional teams.

Nice-to-haves

• Experience working with B2B technology, digital product studios, or design-focused organizations.
• Familiarity with marketing automation and email platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Basic graphic or video production skills (Figma, Adobe Creative Cloud, Canva) to create or iterate on visual assets.
• Experience with accessibility and inclusive content practices.
• Experience running growth experiments or conversion-rate-optimization initiatives.

Benefits: Competitive compensation and benefits package. Flexible or hybrid work arrangements where applicable. Opportunities for professional development and training. Collaborative team environment with emphasis on knowledge sharing and continuous improvement.

Equal Opportunity: Ev Design is committed to providing an inclusive workplace. All qualified applicants will receive consideration without regard to characteristics protected by applicable law.