Digital Content

**Company Values**

• Put People First
• Focus on teaching people values rather than selling them services
• Do Your Best
• Be the Best Version of Yourself
• Always Be Learning
• *Position Overview**

The **Digital Content & Social Media Specialist** plays a key role in shaping and amplifying Enzo Design Build’s brand presence across all digital channels. This role combines **creativity, storytelling, and digital marketing skills** with a strong understanding of **content creation and social media management**.

• *Key ResponsibilitiesContent Strategy & Campaign Planning**
• Develop and implement digital marketing and content strategies that align with Enzo’s branding and quarterly campaigns.
• Create a detailed content plan at least **4 weeks in advance**, including posts, stories, blogs, videos, and newsletters.
• Collaborate with internal teams to build effective landing pages and improve the user experience.
• Generate creative ideas for new campaigns, collaborations, and growth opportunities.
• *Social Media & YouTube Management**
• Manage all company social platforms**:Instagram, Facebook, LinkedIn, Google, Houzz, X, YouTube, TikTok**.
• Plan video concepts, record content, edit videos, and maintain consistent uploads.
• Produce and post:
• Photos, Reels, Shorts, and Graphics
• Stories and Tweets
• Social media stickers and creative visuals
• Schedule and manage a **consistent posting calendar** (minimum 2-4 weeks planned in advance).
• Develop and manage **social media contests** and interactive campaigns.
• Ensure brand consistency in tone, design, and messaging across all channels.
• *Content Creation (Photo / Video Production)**
• Capture high-quality **jobsite progress photos and videos**.
• Record and produce **vlogs**, including:
• Storyboarding
• Scheduling shoots
• Managing wardrobe and lighting
• Coordinating with potential sponsors or collaborators
• Edit visual content for multiple platforms (YouTube, Instagram, TikTok, etc.).
• Suggest new visual and interactive features to boost brand engagement.
• *Marketing Analytics & Reporting**
• Track, measure, and report on performance metrics (engagement, growth, conversion).
• Improve social media KPIs by at least **20% per week** where possible.
• Evaluate performance of all digital activities and optimize campaigns based on insights.
• Perform competitive research and monitor industry trends to stay ahead of market shifts.
• Prepare **weekly progress reports** and **daily activity logs** for management.
• *General Marketing & Brand Development**
• Write clear, engaging copy that reflects Enzo’s brand voice and values.
• Maintain Enzo’s online reputation and respond to engagement professionally.
• Evaluate emerging marketing technologies and trends.
• Generate demand and awareness for Enzo Design Build’s services through creative storytelling.
• Support on-site marketing initiatives and brand partnerships.
• *Required Skills & Attributes**
• Proven experience managing multiple social media platforms and YouTube channels.
• Strong creative eye for photo, video, and design aesthetics.
• Ability to capture and edit original content.
• Excellent communication, writing, and storytelling skills.
• Knowledge of digital marketing tools and analytics (Google Analytics, Meta Business Suite, etc.).
• Strong time management and organizational skills.
• Up-to-date with the latest trends in digital marketing, social media, and content creation.
• Ability to work independently and collaboratively with internal teams.
• *Performance Metrics**
• Consistency of publishing schedule (minimum 2-4 weeks pre-planned).
• Social engagement growth (followers, likes, comments, shares).
• Video and YouTube channel performance.
• Lead generation and brand awareness improvements.
• Creative initiative and alignment with company brand values.

Pay: $20.00-$30.00 per hour

Expected hours: 40 per week

• *Benefits**:
• Dental care
• Extended health care
• On-site parking
• Vision care

Application question(s)

• Who are your most favorite content coaches in the industry that you are obsessed with?
• What camera or smartphone do you currently use for video and photo content?
• What’s the most engaging video or reel you’ve ever created? Share the link and explain why it worked.
• Which metrics do you consider most important when measuring social media performance?
• Do you have experience designing graphics or using tools like Canva, Photoshop, or Illustrator?

Work Location: In person