Paid Ads Specialist – Meta, Google, TikTok (E-commerce)

We are recruiting with potential of an immediate Start to be based in office mon-fri in our offices in South Liverpool.

About the Role

Dollce Brands is seeking a Paid Ads Specialist to take full ownership of Meta Ads, Google and TikTok Ads for our fast-growing beauty and wellness brands. You will be responsible for driving new customer acquisition, scaling profitable campaigns, and managing all paid social strategy, creative testing, and performance analytics.

This role is ideal for someone with agency or DTC e-commerce experience who wants full control over paid growth, creative testing, budgets, and funnel optimisation.

Key Responsibilities

Paid Ads Management

• Build, manage, and scale Meta, Google and TikTok ad campaigns
• Create full-funnel strategies (TOF, MOF, BOF)
• Launch structured creative, audience, and offer tests
• Maintain CAC, ROAS, NC-ROAS, and MER targets
• Conduct daily optimisations and budget adjustments
• Identify winning products and scalable creative angles

Creative Strategy & Testing

• Analyse Motion dashboards and performance data
• Provide briefs to content creators for UGC and ad assets
• Test hooks, intros, formats, and variations
• Build and maintain a creative testing roadmap

Analytics & Reporting

• Use Triple Whale, Motion, Shopify, and GA4 for deep analysis
• Produce weekly performance reports and insights
• Track cohorts, LTV, AOV, attribution, and product performance
• Present actionable next steps directly to the founder

Funnel & Growth Collaboration

• Analyse landing page and PDP performance
• Recommend CRO changes and funnel improvements
• Work with the E-commerce Manager on landing pages and analytics
• Work alongside marketing to align paid ads with email and organic strategy

Required Skills & Experience

• 1–3+ years managing paid ads for DTC or e-commerce brands
• Strong experience running Meta, Google Ads and TikTok Ads
• Proficient with Triple Whale and Motion
• Understanding of CAC, ROAS, NC metrics, MER, attribution, and LTV
• Experience running structured A/B tests
• Strong analytical and strategic thinking skills
• Ability to work in a fast-paced, performance-driven environment
• Clear communication and ownership mindset

Tools You’ll Use

• Meta Ads Manager
• TikTok Ads Manager
• Triple Whale
• Motion
• Shopify Analytics
• GA4
• Looker Studio
• UTM tracking tools

Why Join Us

• Opportunity to run ads across three beauty and wellness brands
• Significant ownership and autonomy
• Pathway to Head of Growth
• Fast-moving, founder-led environment
• Competitive base salary plus performance bonuses
• Please add a note of why you’re suitable to this position- applications with no cover note will not be reviewed.

Job Types: Full-time, Permanent

Pay: Up to £45,000.00 per year

Benefits

• Casual dress
• Employee discount
• Free parking
• On-site parking

Experience

• Social media marketing: 1 year (required)
• Content creation: 1 year (required)

Work Location: In person