Vice President of Brand and Marketing Acquisition

Vice President of Brand and Marketing Acquisition

About the Company

We are a dynamic and fast-growing e-commerce company revolutionizing the internet retail space.

Role Overview

We are looking for an innovative and results-driven Vice President of Brand and Marketing Acquisition. In this role, you will create and execute compelling marketing strategies designed to elevate our brand and expand our customer base. Your focus will be on understanding our audiences deeply, crafting a relatable brand persona, and driving revenue growth through effective customer acquisition and retention strategies across both digital and traditional channels.

You will collaborate closely with internal teams and external partners to oversee brand content distribution, manage marketing campaigns, and ensure we consistently achieve our key performance indicators (KPIs). Key responsibilities include A/B testing, budget management, and aligning marketing initiatives with product development and demand forecasting.

Key Qualifications

• A minimum of 10 years of experience in digital marketing, with at least 5 years focused on brand development
• Strong expertise in Search Engine Marketing (SEM), paid social, affiliates, display, and video marketing
• Experience managing direct-response e-commerce campaigns and offline marketing channels (radio, TV, print)
• Proficient in marketing analytics and comfortable leading teams
• Outstanding communication skills, multitasking abilities, and a track record of meeting deadlines in a fast-paced entrepreneurial setting
• Experience executing multi-faceted marketing strategies and knowledge of analytics tools, such as Google Analytics

Join us in making an impact and driving our brand to the next level!