Marketing & Outreach Specialist (Healthcare)

Job Summary

We are seeking a motivated and experienced Marketing & Outreach Specialist to lead marketing and referral development efforts for two healthcare-focused organizations:

• An outpatient addiction recovery clinic and affiliated sober living residence
• A provider services company supplying physicians and nurse practitioners to nursing home facilities

This role is responsible for developing and executing marketing strategies that increase brand awareness, strengthen referral relationships, and support organizational growth—while maintaining professionalism, ethics, and strict healthcare compliance.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and execute marketing plans for both healthcare organizations
• Maintain consistent branding, messaging, and tone across all platforms
• Collaborate with leadership to align marketing initiatives with business goals

Digital Marketing

• Manage and update company websites (content, SEO, messaging, calls to action)
• Create, schedule, and monitor social media content across appropriate platforms
• Track analytics, engagement, and lead generation metrics
• Manage email campaigns and newsletters as needed

Outreach & Referral Development

• Build and maintain relationships with referral sources, including healthcare providers, case managers, facilities, and community partners
• Coordinate outreach to treatment providers, sober living partners, nursing homes, and healthcare organizations
• Represent the organizations at networking events, conferences, and community outreach activities

Content Creation

• Create professional marketing materials (brochures, flyers, presentations, and digital content)
• Assist with blog content, announcements, and educational materials
• Ensure all messaging is ethical, accurate, and compliant with healthcare standards

Compliance & Professional Standards

• Ensure marketing efforts comply with HIPAA and healthcare advertising regulations
• Maintain sensitivity and discretion when marketing addiction recovery services
• Protect patient privacy and uphold organizational reputation at all times

Qualifications

Required

• Proven marketing experience (healthcare, behavioral health, or addiction treatment preferred)
• Strong written and verbal communication skills
• Experience with digital marketing, social media, and website content management
• Ability to manage multiple brands and priorities simultaneously
• Highly organized, self-motivated, and detail-oriented

Preferred

• Experience marketing addiction treatment or recovery services
• Knowledge of healthcare referral networks, sober living programs, or long-term care facilities
• Familiarity with HIPAA compliance and healthcare marketing regulations
• Graphic design or content creation experience

Compensation & Benefits

• Salary: $60,000–$75,000 annually, based on experience
• Opportunities for growth as both organizations expand
• Mission-driven work with meaningful impact in healthcare and recovery services

Pay: $60,000.00 - $75,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person