Junior Marketing Specialist (PPC / SEM / SEO)

Job Overview

We are seeking a dynamic and motivated Junior Marketing Specialist with a focus on PPC (Pay-Per-Click), SEM (Search Engine Marketing), and SEO (Search Engine Optimization) to join our innovative marketing team. In this role, you will be instrumental in developing, executing, and optimizing digital marketing campaigns across various platforms to boost brand visibility, drive traffic, and generate leads. This paid position offers an exciting opportunity to grow your expertise in performance marketing, media buying, and digital analytics within a fast-paced environment. Your proactive approach and analytical mindset will help shape our online presence and contribute to our overall marketing success.

Duties Junior Marketing Specialist (PPC / SEM / SEO)

Paid Search (PPC, SEM)
Assist with day-to-day management of Google Ads & Microsoft Ads campaigns
Conduct keyword research, build ad groups, write ad copy, and optimize bids
Monitor campaign performance and recommend improvements based on data (ROAS, CPC, CPA, Quality Score, etc.)
Help implement audience segmentation and retargeting strategies
Support conversion tracking setup and A/B testing initiatives

SEO Support

Perform keyword research and competitive analysis to identify ranking opportunities
Collaborate with other websites, blogs and organizations for building external links
Update meta tags, headings, and on-page SEO elements
Work with content and design teams on landing pages that drive visibility and conversions
Track organic performance through analytics and SEO tools (Search Console, SEMrush/Ahrefs, etc.)

Creative + Media Optimization

Edit and optimize ad creative assets using Canva and Photoshop
Resize images and adapt creatives for multiple ad formats and placements
Ensure strong visual communication aligned with brand guidelines
Collaborate with design to improve CTR through creative testing and iterations

Qualifications

0–2 years of experience in digital marketing, preferably in PPC/SEM or e-commerce
Basic understanding of Google Ads & Analytics (certifications a plus)
Familiarity with SEO fundamentals
Proficiency with Canva and/or Adobe Photoshop for media editing
Strong analytical skills with proficiency in Excel/Sheets
Strong written communication skills (ad copy experience is a plus)
Self-starter with a willingness to learn and take on new challenges

Tools Exposure (Nice-to-Have)

Google Ads, Microsoft Ads
Google Analytics / GA4
Google Search Console
SEMrush / Ahrefs / SimilarWeb

Success in This Role Looks Like

Improved ROI and lower acquisition costs through structured optimization
Increased qualified traffic and conversions from paid search
Steady improvement in organic rankings for target keywords
Actionable insights delivered consistently through clear reporting

Why Join Us

Growth opportunity in a fast-scaling e-commerce brand
Hands-on mentorship and access to advanced marketing tools
Collaborative team environment with room to experiment and innovate
Competitive compensation and benefits
Conduct keyword research, build ad groups, write ad copy, and optimize bids
Monitor campaign performance and recommend improvements based on data (ROAS, CPC, CPA, Quality Score, etc.)
Help implement audience segmentation and retargeting strategies
Support conversion tracking setup and A/B testing initiatives

Pay: $24.00 - $28.00 per hour

Expected hours: No less than 40.0 per week

Benefits

401(k) 2% match
Dental insurance
Health insurance
Paid time off
Vision insurance