Director of Marketing

Description

POSITION SUMMARY: The Director of Marketing leads marketing, advertising, promotions, entertainment, and player development strategies to grow casino profitability and market share. This role oversees the Castle Club and VIP Player Development programs, using analytics to drive segmentation, outreach, and player reinvestment decisions while maintaining the integrity of the player tracking database. The Director manages budgets, forecasting, reporting, and departmental policies, leads the marketing and host teams to exceed revenue goals, partners with internal departments and vendors, and represents the brand at on- and off-property events.

Essential Duties

• Establishes marketing goals to ensure "share of market" and profitability of the casino.
• Develop and implement short- and long-term marketing plans to drive profit, growth, and expansion. Assesses program effectiveness and refines strategies accordingly.
• Reviews, maintains, and updates player tracking database information such as inactive/active players, merging accounts, balance transfers, point and comp adjustments based upon system issues or player concerns.
• Drives profit and growth through strategic marketing plans, refining strategies based on performance insights.
• Evaluate financial and technological trends, including Player Development, to optimize revenue and expenses. Analyze VIP events and demographics to capitalize on market opportunities while minimizing competitive risks.
• Enhances team skills through education, training, and coaching while driving departmental goals. Oversees player outreach via calls, texts, letters, and emails to inactive, prospective, and VIP players.
• Determines and monitors the issuance of appropriate player reinvestment by analyzing data and trends, to make decisions based on analytics.
• Plans and oversee the organization's advertising, analytics and promotional activities including and not limited to print, text, electronic, direct mail, and social media.
• Functions as the key CCCH public relations representative at events, on and off property.
• Oversee the Castle Club and VIP Player Development Program.
• Articulates the CCCH brand and communications strategy internally and externally.
• Create reports and queries to optimize revenue through segmentation and tier development. Manages player communication, ensuring timely updates on casino activities and invitations.
• Prepares and implements marketing plans, events, entertainment, analysis and budgets.
• Develops and enforces department policies and procedures.
• Drive the Host team to exceed property revenue goals.
• Educates, leads, manages, motivates, evaluates, and develops marketing department personnel in a positive manner.
• Establishes and builds working relationships with other departments and third-party vendors.
• Other duties as assigned by the General Manager.

Qualifications

QUALIFICATIONS (Indicate if Qualification is Required or Preferred):

Opportunities for Internships, Apprenticeships, and Coordinated Work Study programs may be available in lieu of formal education and work experience requirements for this position for enrolled members of the Yavapai-Apache Nation.

• Required Education: High School Diploma and 4 year degree or more
• Work Experience:
• 5 years’ marketing directorial experience, or Director of Player Development required.
• 10 years’ experience in casino Marketing, Table Games and/or Slots in a senior management position with a minimum of 3 years’ experience in a tribal Player Development and marketing management position, required.
• Preferred experience in multimedia advertising, including radio and TV buys. Background in promotions, event management, and entertainment contracting. Service industry experience required.
• Ability to Budget and Forecast yearly and quarterly.
• Experience of directing a team of more than 12 individuals.
• Additional education and/or related work experience may substitute for the minimum requirements of this position.
• Knowledge, Skills, and Abilities:
• Previous knowledge and expertise with emerging trends for current print, online, and outdoor advertising design and productions.
• Previous knowledge of player tracking systems, preferably Oasis, and knowledge of gaming analytical software with knowledge of OPTIX gaming system a plus.
• Bilingual in multiple languages is preferred and be able to successfully interact with a variety of personalities.
• Thrive in fast-paced environments with keen attention to detail and creativity. Maintains professionalism under pressure, making quick decisions and de-escalating conflicts.
• Have strong written and verbal communication skills, moderate to advanced computer literacy, and effective organizational and time management skills. Exhibit strong interpersonal management and service skills.
• Professional Licenses & Certifications Requirements: N/A
• Must be 18+ years old and be available for all shifts, including weekends and holidays.
• Must be eligible to work in the U.S. and pass a drug test and background check for an AZ Gaming License.
• Must adhere to all Cliff Castle Casino Hotel policies and procedures.
• Must be committed to providing exceptional guest service through a welcoming, friendly, and professional environment. Aim to exceed guest expectations with attentive, personalized service and prompt responses and resolution.
• WORK ENVIRONMENT & PHYSICAL REQUIREMENTS: The listed requirements provide a general overview of the work expected from team members and are not exhaustive of all responsibilities and duties.