Global Marketing Brand Lead, HIDO

Chiesi USA

Based in Parma, Italy, Chiesi is an international research-focused biopharmaceutical group with 90 years’ experience, operating in 31 countries. More than 7,000 employees across the group are united by a singular purpose: promoting a healthier world for our people, patients, and the planet. This is what drives us as we research, develop, and market innovative drugs across our main therapeutic areas. Discover more here.

At Chiesi we are thinking generations ahead, driving sustainable innovation with purpose. This fosters a culture of reliability, transparency, and ethical behaviour at every level. As a Benefit Corporation and a certified B Corp, we have embedded sustainability in our bylaws and continuously measure our impact.

Diversity, inclusion, and equal opportunity are at the heart of who we are. We believe our differences make us stronger. We are a vibrant ecosystem of passionate, talented individuals united by strong values, each bringing unique perspectives that help us to continuously challenge the status quo for the better.

Who We Are Looking For

Purpose

The Brand Lead, US Marketing (HCP) will work with the Global Portfolio Strategy Head, to develop and implement Global and US prioritized tactics for both disease state and branded communications in support of Chiesi’s HIDO franchise. This role is based in our office in Boston, MA.

Main Responsibilities

Brand leadership of Product:
Lead the end-to-end launch strategy, ensuring alignment with global and US cross-functional teams
Develop and execute a comprehensive launch roadmap, including pre-launch planning, go-to-market strategy, and post-launch optimization
Drive launch excellence by embedding best practices, KPIs, and agile feedback loops across all launch phases
Partner with Regulatory, Medical Affairs, Market Access, Patient Advocacy and Commercial teams to ensure label alignment, access strategy, and scientific narrative readiness
Ensure budget is accurately accounted for and reconciled against budget
Develop HCP strategic and branded and unbranded tactical plan in collaboration with the global commercial lead and cross-functional commercial team
Translate clinical data and patient insights into compelling value propositions and brand messaging
Leads HCP digital strategy for disease education, identifying opportunities, driving innovation, implementing tactics and measuring ROI
Drive the brand’s peer-to-peer strategy, priorities and goals, and ensure that initiatives are aligned with brand business objectives, including integration of KOL strategy into overall brand marketing strategy
Lead the planning and execution of all U.S. HCP speaker programs, including content development and budget allocations
Lead the planning and execution of all U.S. Commercial advisor boards and collection of key insights
Support development of KOL engagement plans, advisory boards, and congress strategy:
Ensure brand presence at key events and scientific platforms
Engage with KOL leadership and establish commercial relationships
Develop branded, promotional tactics in alignment with the overall brand strategy
Collaborate with Thought Leader Liaison to collect field insights and transform insights into actions
Ensure successful execution of field-driven tactics through cross-functional collaboration
Refine brand messaging and tactics based on market insights and/or KPIs
Utilize high level of business acumen in analysing and coordinating activities from identified industry trends, competitor’s resources and practices
Manage agency partners on market research efforts, creation of marketing materials, and channel strategy for optimal execution of communication materials
Build cross-functional/Regional collaborations, to ensure alignment on projects/processes and to share best practices

Experience Required

5+ years sales, marketing or other relevant commercial or analytical experience
4+ years pharmaceutical brand marketing
Rare Disease experience preferred
Product launch experience highly preferred
Digital marketing experience preferred
Experience with OPDP and FDA requirements
Solutions-oriented, strong analytical and presentation skills
Creative, innovative, problem-solving approach
Independent self-starter
Willingness to travel approximately 25%, including some international travel. Travel will vary by month based upon projects and meetings.

Education

Bachelor’s degree in a life science; MBA, or advanced degree, preferred.

Compensation

The annual base pay for this position ranges from $190,000 to $215,000. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. If hired, the employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

What we offer

No matter where your path starts at Chiesi, it leads to inspiring possibilities. Your future is our focus, and we are committed to nurturing your development in our dynamic, friendly environment with access to resources and training every step of the way.

We provide top-class benefits, including comprehensive healthcare programs, work-life balance initiatives, and robust relocation support. Our salary package is competitive, comprising a basic salary, performance bonuses, and benefits benchmarked against the external market. Additionally, we offer flexible working arrangements, remote work options, and tax assistance services for foreign colleagues, all designed to help you thrive.

Chiesi USA is an equal opportunity employer committed to hiring a diverse work force at all levels of our business. All qualified applicants receive consideration for employment without regard to race, national origin, age, sex, religion, disability, marital status, veteran status, or any other basis protected by local, state or federal law. This policy applies with regard to all aspects of one’s employment, including hiring, transfer, promotion, compensation, eligibility for benefits and termination.