Marketing Brand Manager

COMPANY OVERVIEW: Carrot-Top Industries is one of the largest independent flag dealers in the United States, based in Hillsborough, North Carolina. With a strong 45+ year legacy and two national brands — Freedom and Glory and AmericanFlags.com — we proudly serve diverse B2B and B2C customers, including government agencies, schools, military organizations, businesses, and patriotic Americans.

Carrot-Top is a purpose-driven company rooted in heritage and community. As we continue to evolve our brand portfolio, we are expanding our marketing team to strengthen storytelling, drive customer engagement, and build deeper emotional connections with our audiences and our brand.

JOB DESCRIPTION: We are seeking a hands-on, creative, and data-aware Brand Marketing Manager to lead storytelling, brand identity, and content strategy for Freedom and Glory and AmericanFlags.com. Initially, this role will focus on launching and shaping the Freedom and Glory brand — building its voice, visual identity, and message architecture across digital and physical touchpoints. Over time, the Brand Marketing Manager will also help differentiate and elevate the AmericanFlags.com brand, ensuring both brands complement each other within the Carrot-Top portfolio.

This is a roll-up-your-sleeves role suited for a mid-level marketing professional who combines creative storytelling, content development, and social engagement with analytical thinking. The right candidate is both a creator and a collaborator — comfortable leading social media strategy, developing campaigns, managing brand assets, and engaging customers and communities through modern channels.

JOB RESPONSIBILITIES

Brand Strategy & Storytelling

• Lead brand storytelling, tone of voice, and message development for Freedom and Glory and AmericanFlags.com.
• Translate brand positioning into clear and compelling narratives that connect with B2B and B2C audiences.
• Build, manage, and evolve the brand style guide and visual identity systems in collaboration with design partners.
• Develop campaign briefs and creative concepts that support marketing and business goals.
• Create consistent brand messaging and visuals across website, email, print, packaging, social platforms, video, and podcast.

Content & Social Engagement

• Manage content creation across owned channels — including web, social media, email, and PR.
• Oversee editorial and social content calendars for both brands, ensuring alignment with marketing initiatives.
• Lead organic social media strategy, publishing cadence, and community engagement.
• Develop and manage an emerging Brand Ambassador and Voice of Customer program to capture customer stories and user-generated content.
• Coordinate with freelance designers, videographers, and agencies for content production, photography, and video storytelling.

Customer Insights & PR

• Conduct social listening and brand sentiment tracking to understand audience behavior, trends, and opportunities.
• Partner with the Marketing Analyst to analyze engagement metrics and translate data into actionable creative decisions.
• Drive earned media opportunities, partnerships, and podcasts to expand reach and awareness.
• Develop internal communication that reinforces brand identity and culture across the organization.
• Develop Brand ambassadors and capture customer voice and stories by developing methods and systems to raise those stories through existing channels. Collaborate with Customer Care and Sales to identify advocates.

Collaboration & Analytics

• Collaborate with the E-commerce Growth Manager to align messaging with performance marketing goals.
• Interpret engagement data and campaign metrics using tools like GA4, Looker Studio, and social dashboards.
• Collaborate cross-functionally with marketing, sales, and operations teams to ensure consistent brand execution.
• Work directly with the Ecommerce Growth Manager and the VP of Sales & Marketing to plan strategic initiatives and develop cohesive brand campaigns.
• Run and maintain our high NPS scores and drive raving fans.

Requirements

• 6–8 years of progressive marketing experience, including a minimum of 2–3 years in a Brand Manager or equivalent brand ownership role.
• Strong writing and editing skills with a passion for storytelling and a keen eye for visual communication.
• Demonstrated experience developing brand voice, message hierarchy, and managing content calendars across channels.
• Hands-on familiarity with GA4, Looker Studio, and social media dashboards.
• Working knowledge of social listening tools, community engagement, and audience sentiment analysis.
• Proven passion and experience driving and executing campaigns, monitoring and reporting on Customer Engagement Rate, Brand Sentiment and Content to conversion ratio’s.
• Proven success collaborating and leveraging an extended bench with creative vendors, freelancers, and production partners.
• Ability to manage multiple projects with strong attention to detail and organization.
• Comfortable working in a cross-functional, fast-paced environment.
• A creative thinker who values accountability, clarity, and results.
• Works independently but collaborates with ease

EDUCATION & WORK EXPERIENCE

• Undergraduate degree. Or equivalent 6-8 years of e-commerce experience
• 4+ years in progressive e-commerce roles, expanded responsibilities
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred.
• This is a hands-on role.

COMPENSATION

Salary Range: $70,000–$85,000, depending on experience.

FEATURED BENEFITS

• Medical, Dental, Vision, Life Insurance
• Paid Time Off
• Retirement savings through Simple IRA with matching

NOTE: We are not accepting any applications for work permits or anyone requiring sponsorship HB1, F1 or OPT students on extended training after their degree.