Marketing Manager

Bluejack National is a private residential club for those who want to live in laid back luxury and we are committed to creating exceptional lifestyle experiences one family, one member, one guest, and one employee at a time. If you are as passionate as we are to deliver on that promise, then Bluejack National may just be the place for you! This job description will outline the essential responsibilities to the role. We do work as a team, and as such, you may also be asked to help in other roles or tasks, and it is expected that you are willing to assist.

This position will work closely with The Governale Group to ensure all elements of content are on-brand and support our mission statement of “Creating exceptional lifestyle experiences…” for our Members. The Marketing Manager will play a key role in the overall success of Bluejack National.

Job Title: Marketing Manager

Department & Department Number: Member Experiences - 80

Directly Reports To: Director of Marketing

FLSA Status: Salary Exempt

Summary of our Cultural Beliefs

Be Dependable.

I am loyal to the team and committed to the Bluejack mission and experience.

Integrity First.

I am accountable to be honest and always do the right thing.

Value People.

I empathize and respect others.

Speak Up.

I seek, listen and provide candid feedback to improve performance.

Empowerment.

I have the skills, resources and authority to create memorable experiences.

Be Remarkable.

I seek ways to be extraordinary and deliver a positive impact every day.

POSITION SUMMARY

As the Marketing Manager at Bluejack National, you will play a pivotal leadership role in shaping and sharing our brand story while driving impactful engagement across multiple digital platforms. This position requires a strategic thinker who thrives in a collaborative environment, working closely with Directors and the General Manager to align communications with organizational goals. You will also oversee a part-time Marketing Coordinator, providing guidance and direction to ensure excellence in execution. More specifically, you’ll get to:

ESSENTIAL DUTIES AND RESPONSIBILITIES

The essential functions include, but are not limited to the following:

Strategic Marketing Leadership

Lead the development, management, and execution of comprehensive content and marketing strategies that elevate Bluejack National’s brand, support club initiatives, and enhance the member experience.
Present marketing strategies, campaign performance, insights, and recommendations to Directors, the General Manager & Club President, and other internal teams to support informed decision-making.
Collaborate with leadership to ensure all marketing initiatives reflect Bluejack National’s culture, values, and service expectations.

Digital Content Creation & Management

Write, edit, and produce high-quality digital content for websites, blogs, social media, videos, podcasts, email campaigns, e-books, and additional digital platforms.
Create or direct compelling content that inspires, informs, and strengthens engagement while supporting sales and member experience initiatives.
Oversee and maintain the club’s app and website, ensuring content accuracy, functionality, and brand consistency.
Manage content calendars, campaign schedules, and content management systems (CMS) to ensure timely, streamlined delivery across all channels.
Capture and curate high-quality photography that reflects the Bluejack brand.
Use CMS tools and basic HTML skills to upload, update, and optimize digital content for performance and SEO.

Team Leadership & Cross-Functional Collaboration

Oversee and mentor the Marketing Coordinator, providing guidance on brand voice, project priorities, content development, and professional growth.
Partner with department leaders to support programs, activities, and services, ensuring cohesive communication and consistent promotion across platforms.
Serve as a senior brand ambassador, representing Bluejack in internal collaborations and member-facing communications.

Brand & Member Experience

Uphold the highest standards of member and guest service, consistently reflecting the values and culture of the Bluejack brand.
Stay informed about all club offerings to promote programs effectively through digital and on-site channels.
Resolve member challenges with professionalism, discretion, and a solutions-oriented approach.
Support and reinforce Bluejack’s Club Customs, Culture, and Branding Guidelines in all communications and projects.

Perform additional duties, responsibilities, and special projects as assigned by leadership to support marketing operations and organizational goals.

MINIMUM QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES)

Strong leadership presence with the ability to influence, collaborate, and build effective working relationships across departments, leadership levels, and with members/guests.
Exceptional written and verbal communication skills, reflecting clarity, professionalism, and strategic insight.
Ability to work independently, make sound decisions, and manage complex projects in a fast-paced environment.
Demonstrated experience producing or overseeing high-quality marketing materials and professional correspondence.
Ability to consistently represent the Bluejack brand with professionalism in demeanor, communication, and appearance.
Strong time management, organization, and project management skills with the ability to meet deadlines and prioritize effectively.

EDUCATION

Bachelor’s degree in Marketing, Digital Marketing, Communications, Graphic Design, Advertising, Fine Arts, or a related field; equivalent relevant work experience may be considered in lieu of a degree.
3+ years of progressive marketing experience, preferably in hospitality, real estate, luxury services, or a similar member-centric environment.
Proficiency in Adobe Creative Suite especially InDesign and Photoshop is preferred.
Experience with PowerPoint and Northstar is also valuable, as these platforms are used frequently.

APPROXIMATE SCHEDULE AND HOURS

Full Time position. Will require weekdays, weekends, and Holidays as business dictates.

ADDITIONAL COMPENSATION

Soliciting gratuities from members or guests is strictly prohibited and may result in disciplinary action up to and including termination of employment. Gratuities include items such as cash, favors, gifts, tickets to events and other forms of non-financial compensation. Bluejack provides designated bonus opportunities throughout the year to recognize and reward employee contributions.

BLUEJACK APPEARANCE AND GROOMING STANDARDS

The ideal Bluejack candidate embodies our mission and cultural beliefs, demonstrating a genuine passion for hospitality. With authentic, heart-driven service, they help foster an atmosphere where members and guests can relax, recharge, and renew. Candidates should reflect the Bluejack brand in their appearance, behavior, and communication. We value a polished, conservative presentation: natural hair and nail colors, minimal jewelry, closed-toe professional shoes, and no visible tattoos or off-brand logos. Management reserves the right to uphold grooming and uniform standards that align with the club’s expectations.

LICENSES AND CERTIFICATIONS

Must possess a valid Texas Driver’s License and meet the driver safety policy requirements.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the functions. Our property sits on 767 acres and features many indoor and outdoor facilities that make up the work environment. While performing the duties of this position, the employee is regularly required to stand and move around for the entirety or majority of their shift. The employee may be working outside or inside and in different types of weather including excessive heat, cold temperatures, rain and sunshine. While performing the duties of this position, the employee is also regularly required to push, pull, bend, lift and/or move up to 50 pounds. Likely this role will require the ability to drive a golf cart to transport from one area of the property to another in a safe and secure manner.

We are an equal employment opportunity employer

ACKNOWLEDGMENT

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.