Interim Commercial Field Marketing Manager

Day rate: £275-350 per day

Term: Initially 3 months

Location: Principally will be travelling to different sites 2/3 days a week, 1 day from home and 1 day from a site based in Welwyn Garden City

*Does require travel 2-3 days per week to visit sites around the country. So you do need to have a valid driving license.**

We’re looking for someone who’s able to start in January, and ideally will be covering for a period whilst the company looks to find the perfect permanent appointee. However, there will also be a hand-over period between roles to ensure what’s been established is able to be passed over.

This is a brand new role within a growing UK organisation centred around young families. It’s part of the marketing team, responsible for local level field marketing for venues – it’s primary focus will be creating and executing tactical local/regional marketing and activation campaigns for the venues – it will be multi-channel direct to consumer marketing.

They need someone who enjoys being out in the world, speaking with people, spotting patterns, joining the dots and giving local managers who run venues the kind of practical ideas that make a measurable difference to how they attract new customers – with practical, workable marketing toolkits they’re able to implement at a local level.

It is a rare mix. Field based. Creative. Commercial. And full of variety.

What you will be doing

You’ll spend a good chunk of your time visiting sites based around the UK – as far north as Shropshire, as south as London.

Sitting with local managers. Understanding why enquiries are flowing or slowing. Figuring out what will help them attract more families. Turning interest into engagement, and engagement into bookings – taking things from ideas and project managing through a central marketing team there to support through to implementation.

Some days it will be about improving visibility in the local area. Maybe that involves small scale creative campaigns - poster placements, partnerships with nearby employers or clever community outreach ideas that get people talking.

Other days might involve supporting open days and events. Helping managers find and organise specialist partners. Creating a network of experts they can draw upon whenever they want something a bit different.

What makes this interesting

There is a lot of freedom to experiment. Fresh thinking is welcomed. The organisation values someone who can take a challenge, break it down, and recommend something practical that fits the local context rather than relying on cookie cutter solutions.

You won’t be stuck behind a screen all week. You’ll travel. You’ll meet a huge variety of people. You’ll get to see first-hand the impact your ideas have.

And you’ll work with a central marketing team that appreciates clear insight from the field. If you can bring them a sharp brief, they’ll bring it to life.

Who this suits

·Someone with a solid background in marketing who enjoys being out on the ground rather than confined to strategy docs all day.

·Experience within Retail Marketing, Marketing/Brand Activation, Local Marketing, Shopper Marketing, Field Marketing (B2C / D2C) environments

·Someone who can switch effortlessly between creative problem solving and commercial reasoning.

·Someone who likes people. Really likes people. Because you’ll be meeting a lot of them.

·Someone with the confidence to advise managers who don’t come from a marketing background.

·Someone organised, adaptable and comfortable travelling to different parts of the UK each week.

Experience in field marketing, local marketing, community engagement or multi-site environments will all translate well.

A full UK driving licence is essential.

Want to Apply? Here’s how

You can share your Linked-in profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree

Recruiter | Blue Pelican

01892 507122

Interim Commercial Field Marketing Manager