Digital Marketing Strategist

Position Summary

AppsTango is looking for a Digital Marketing Strategist to implement marketing strategies for new Apple and Android apps. They will identify, evaluate, and utilize digital platforms and analytics to create, assess, and optimize marketing efforts across channels.

Position responsibilities

This position will be responsible for the creation, performance, reporting, and automation of search, display, native, email, paid social, and other digitally enabled campaigns. Collaborating closely with members of the project management and app development teams, the digital marketing strategist will contribute to strategic planning, provide digital expertise, and use the digital space to promote new app launches, improve brand preference, and drive business results.

Position Skills & Experience

• Bachelor’s Degree preferred.
• 3+ years’ experience in digital marketing required.
• 3 years hands-on experience and extensive use of tools such as Google AdWords, Google Analytics, Facebook ads, reporting platforms (e.g. Meta Ads), and content management systems (e.g. HubSpot etc.) with ability to learn and adapt to new systems as needed.

This position will be located remotely with in person client meetings in the AppsTango Lehi UT office 3-4 times per week.