Director, Growth Marketing – Web & Digital

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role & Team

Amplitude is seeking a results-driven Director of Growth Marketing, Web & Digital to lead our paid digital, SEO, and web initiatives. As the leader of a high-performing team of growth marketers, you’ll drive performance across paid acquisition, conversion optimization, and organic growth - all while crafting a high-impact digital experience that scales with our business.

This is a strategic, hands-on role with clear impact: you’ll directly shape how Amplitude attracts, converts, and engages buyers across industries. From building sophisticated media programs to owning our SEO strategy and evolving our website into a conversion engine, you’ll play a critical role in delivering against our growth goals.

The Right Candidate

You have a proven track record of leading paid media and digital teams, building scalable acquisition programs, and delivering measurable impact across the funnel. You’re deeply analytical and data-driven, always seeking opportunities to test, learn, and optimize. You understand how to work cross-functionally, influence stakeholders, and bring creative and technical teams together to unlock growth. Most importantly, youre a strategic thinker with strong executional chops who’s excited about the evolving future of marketing in the age of AI.

As a Director, Growth Marketing – Web & Digital, You Will:

• Lead and scale a global team of growth marketers across paid media, SEO, and web, driving strategy and execution to meet pipeline, revenue, and efficiency goals.
• Partner with the VP of Growth Marketing to shape our acquisition strategy, prioritize bets, and unlock new channels and growth levers.
• Own the web experience end-to-end, optimizing for conversion, performance, UX, and brand consistency across the funnel.
• Build and manage a high-performing media mix across search, social, programmatic, and emerging platforms—with a focus on quality, scale, and efficiency.
• Oversee CRO and experimentation programs, using A/B testing, UX improvements, and data insights to continually increase site and campaign performance.
• Run a modern, multi-pronged SEO program that includes technical SEO, content-led growth, and scalable site architecture.
• Collaborate cross-functionally with creative, analytics, product marketing, and brand teams to deliver impactful, integrated campaigns.
• Champion AI- and LLM-powered innovation, testing new tools and tactics to stay ahead in an evolving digital landscape.
• Define KPIs, build reporting frameworks, and manage agencies/vendors to ensure operational rigor and measurable outcomes.
• Foster a high-performance, test-and-learn culture, backed by smart segmentation, data fluency, and continuous iteration.

Youll be a great addition to the team if you have:

• 10+ years of experience in digital growth marketing with proven success in scaling paid, web, and SEO programs.
• Deep channel expertise in paid search, paid social, display, and programmatic — with a track record of driving measurable business outcomes.
• Experience with SEO tools and platforms (e.g., SEMrush, Ahrefs, Screaming Frog).
• Strong analytical mindset; comfortable working with large datasets and translating insights into action.
• Clear perspective on the evolution of growth marketing in the AI era — and excitement to lead through that transformation.
• Proven ability to lead teams, manage cross-functional stakeholders, and prioritize ruthlessly in a fast-moving environment.
• High level of ownership, curiosity, and a bias toward action.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.

The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• Flexible time off, paid holidays, and more
• Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
• Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
• Employee Stock Purchase Program (ESPP)

Skills

A/B Testing, Acquisition Strategy, Amplitude, Analysis Skills, Artificial Intelligence (AI), Business Growth, Campaigns, Contract Research Organization (CRO), Cross-Functional, Customer/Client Research, Customer/Consumer Behavior, Data Collection, Data Sets, Dental Insurance, Diversity, Establish Priorities, Leadership, Marketing, Online Marketing, Operational Measurement, Performance Metrics, Performance Testing, Performance Tuning/Optimization, Problem Solving Skills, Product Development, Product Marketing, Psychology, Scalable System Development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Team Lead/Manager, Technical Writing, Test Tools, User Interface/Experience (UI/UX), Vendor/Supplier Management, Vision Plan, Web Programming, Website Conversion

About the Company

Amplitude