Digital Marketing Director

About the Company

At Recom, we push boundaries, redefine expectations, and deliver exceptional results for our brand partners. As the premier Amazon accelerator, we empower global brands to take control, accelerate sales, and maximize profitability on the world’s largest marketplace. Our expert teams—spanning design, copywriting, data analytics, marketing, brand protection, software development, and logistics—work together to drive growth. With over $600 million in annual revenue and 400+ team members, Recom has been featured on the Inc. 500 list of America’s fastest growing companies list for three consecutive years (ranked as high as #64). Proudly backed by Topspin Consumer Partners, a leading New York-based private equity firm, Recom offers innovation and endless opportunities for growth. Ready to grow with us? Learn more at www.recom.co.

About the Role

Reporting to the VP of Digital Marketing, your role will center on work that is fast-paced and autonomous, set within a supportive team structure. The goals are to develop and maintain effective paid search and DSP campaigns for our premium brand partners on Amazon and to continually optimize them through testing, keyword analysis, and bidding strategy. If you have an analytical mindset, ability to learn and drive to succeed, you will thrive in our organization!

Responsibilities

On-platform activation and optimization of Amazon paid search campaigns
Create, manage, and optimize Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
Develop and execute strategies to optimize campaigns to drive traffic, increase sales, and maximize return on investment
Conduct keyword research and develop targeting strategies to reach the right audience
Analyze campaign performance data and provide insights and recommendations to improve campaign performance
Monitor and adjust bids, budgets, and targeting settings to ensure campaigns are meeting performance goals
Collaborate with cross-functional teams, including content, creative, and partner management teams, to develop and implement effective advertising strategies
Stay up-to-date with the latest Amazon advertising trends and best practices to ensure campaigns are leveraging the latest features and opportunities
Research, create, categorize and refine keyword lists to create a comprehensive pay-per-click campaign on Amazon
Implement successful bidding strategies and effective keyword management
Analyze and assess campaign performance; revise and optimize as necessary
Leverage learnings to help guide and inform DSP/Programmatic advertising strategies

Qualifications

Bachelor's degree in marketing, advertising, or a related field; if not, substantial experience in digital marketing within ecommerce/Amazon/Google is required
2+ years in-platform management of Amazon Ads
Experience managing Ads across multiple products and a deep understanding of digital advertising best practices
Experience managing million dollar annual advertising budgets
Use of Bid Management tools - SA360, Skai, xMars, Pacvue, Perpetua, etc.

Preferred Skills

Experience with Amazon Advertising Console and other Amazon advertising tools
Strong analytical skills and the ability to use data to drive decisions and optimize campaigns
Deep understanding of Amazon advertising best practices, including campaign structure, keyword research, targeting strategies, and bid management
Experience working with Amazon Seller Central, Vendor Central, eBay, Walmart, or similar e-commerce platforms
Detail oriented with the ability to collaborate with others while also managing multiple projects simultaneously

Pay range and compensation package

We determine salary throughout the interview process and finalize offer terms based on each individual's experience and ultimately the level at which they come into the organization

Equal Opportunity Statement

Recom is an equal opportunity employer and we solely base our hiring decisions on a person's experience and ability to perform in the role.