Specialist, Marketing

**Who we are**

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website

• *The opportunity**

The Specialist, Marketing & Engagement - Regional Gaming is responsible for executing marketing campaigns, managing social media engagement, and overseeing player response for the Nova Scotia TV Bingo program.

Reporting to the Manager, this role helps drive awareness, participation, and player retention while ensuring a seamless customer experience.

This position focuses primarily on marketing, social media, and customer service (90%) with limited operational support (10%) for program continuity.

• *How you will make an impact every day**

Marketing Campaign Development and Execution

• Support the Manager by executing the Atlantic Gaming strategy and contribute to the annual business plans.
• Work with the Manager to develop the marketing strategy and execute marketing plans for regional gaming to increase awareness, player participation, and ticket sales.
• Work closely with agency/partners and internal teams to develop engaging marketing content and campaign materials.
• Support the development and execution of marketing plans to increase awareness, participation, and ticket sales.
• Ensure marketing plans comply with gaming regulations.
• Brief and manage external agencies for creative development, media planning, and campaign execution.
• Monitor campaign performance and work with the Manager to adjust strategies based on results.
• Manage marketing budgets, estimates, and SOW tracking, providing updates on pacing and expenditures.
• Contribute to post-campaign assessments, identifying key learnings and areas for improvement.
• Track all invoices and management of vendor payments
• Attend gaming activities as required (e.g., 50/50 draw, TV Bingo show, etc.) in person
• Develop weekly script for broadcast support.
• Manage all critical paths, budgets, production and schedule key stakeholder involvement/approvals across the team.
• Ensure accurate communications through proofreading and coordinating approvals from stakeholders
• Modify campaign plans, as necessary, based on results, market conditions and new learnings
• With the Manager, prepare campaign post-mortem documents and presentations
• Deliver stewardship initiatives, including winner promotions, player loyalty programs, and storytelling efforts.
• Support the Manager in expansion of retail distribution channels and assist with retailer marketing initiatives to maximize Bingo card sales.
• Collaborate with analytics teams to track performance metrics, optimize campaigns, and identify opportunities for growth.
• Work closely with cross-functional partners to ensure broader Foundation and Mission impact is integrated and approved. Support the Manager with summary reporting and campaign overviews.

Social Media and Content Management

• Execute organic and paid social media strategies to engage players and drive participation.
• Monitor, create, and schedule content across social channels (e.g., Facebook, Instagram).
• Partner with internal teams and agencies to develop engaging social content, promotions, and winner stories.
• Support the content calendar and ensure alignment with marketing campaigns.
• Assist in developing FAQs, player updates, and responses to improve communication.
• Meet winners to present cheques and capture content for marketing material.

Customer Engagement and Response Management

• First point of contact for player inquiries and comments across social media and customer service channels. Consulting team, and engaging other departments as needed.
• Ensure timely, professional, and brand-aligned responses to enhance player satisfaction and retention.
• Escalate sensitive or high-impact concerns to the Manager as needed.
• Track recurring player feedback and provide recommendations for improvement.
• Maintain updated response guidelines and FAQs to ensure consistency.
• Monitor response times and player engagement metrics, sharing insights with the team.

Stakeholder and Retail Engagement

• Create strategies and develop plans to steward winners and lottery purchasers
• Work collaboratively with key internal stakeholders to achieve alignment on revenue and engagement goals, tactics and plans

Operational Support and Program Redundancy

• Provide backup support in key operational areas or roles in broadcast to ensure team-coverage for critical program functions. Which at times may include Monday night broadcast or weekly distribution help as needed.
• Collaborate with Operations Specialist to improve efficiencies and support