E-commerce Specialist

Position Summary

Duplin Winery is seeking a data-driven, growth-oriented E-commerce Specialist to oversee the digital storefronts for two primary brands: DuplinWinery.com and GatlinburgWinery.com. As we continue to expand our digital footprint we need a Shopify expert who lives and breathes conversion rates, digital merchandising, and revenue growth. This position serves as the primary architect of the online customer journey, ensuring that every click leads to a seamless experience and every product page effectively converts visitors into loyal customers. As part of Duplin Winery’s team culture, this role will also participate in cross-training opportunities to gain foundational knowledge of winery operations, including wine tasting and tour experiences, to ensure strong alignment between our digital and on-site guest experiences. This role will also support and manage additional brand or promotional domains as the company’s digital portfolio expands.

Primary Responsibilities

· Shopify Ecosystem & Content Stewardship: Act as the lead administrator for Shopify across both brands. Responsibilities include keeping all digital content updated and relevant to various operations and locations, ensuring brand assets are constantly refreshed to reflect current campaigns and seasonal shifts.

· Conversion Rate Optimization (CRO): Continuously analyze user behavior to identify friction points. Implement A/B testing on product pages and checkout flows to improve "add-to-cart" rates and overall site speed.

· Digital Merchandising & Promotion: Lead the strategy-driven placement of products. Manage seasonal collections and cross-sell/up-sell logic, while coordinating with the marketing team to launch sitewide sales and exclusive online offers.

· Operational Integration: Ensure the e-commerce back-end remains organized and efficient. This role bridges the gap between digital storefronts and physical operations, ensuring promotions and inventory remain synchronized across all locations.

· Performance Analytics: Monitor KPIs including traffic, bounce rates, and LTV. Translate complex Shopify and GA4 data into actionable weekly reports for leadership to drive revenue growth.

Please include three professional references with your resume for further consideration.

Pay: From $45,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person