Digital Strategist

Digital Strategist / Change Management

The role of Digital Strategist/Change Management is pivotal in enabling marketing organizations to unlock growth, improve performance, and accelerate digital transformation by aligning people, processes, and platforms. Key responsibilities include leading clients through the change management lifecycle, partnering with executive sponsors and product owners, activating prioritized use cases, accelerating adoption, and institutionalizing new ways of working.

Key Responsibilities

Lead stakeholder mapping, sponsorship models, and governance; run change impact assessments and readiness plans.
Design and deliver enablement (role-based training, playbooks, office hours) for marketers, analysts, data engineers, and journey designers.
Orchestrate communication plans and feedback loops to sustain adoption and continuously improve ways of working.

Operating Model & Process Design

Define target operating models for data-driven marketing (RACI, intake, sprint/kanban rituals, QA gates, experiment design).
Establish joint marketingdataengineering workflows for audience creation, journey orchestration, content ops, and measurement.
Implement control frameworks (privacy, consent, identity governance) aligned to enterprise risk standards.

Adoption & Enablement

Develop role-based learning paths; deliver training, office hours, and communities of practice.
Establish feedback loops and behavioral reinforcement mechanisms; measure proficiency and adoption.
Coach product owners and change agents to scale outcomes beyond initial pilots.

Implementation Partnership

Partner with program/engineering to align configuration, data, and process to value hypotheses.
Support cutover planning, hypercare, and stabilization with measurable adoption gates.
Orchestrate pilots and A/B tests; scale successful patterns organization-wide.

Client Leadership