Ecommerce Merchandising

The eCommerce Merchandising & Content Specialist will work within the Canadian eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform, YETI.ca. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will help execute a strategy that unites content and commerce in a way that engages consumers and drives high converting shopping experiences.

Responsibilities

Develop and foster a growth-oriented digital content strategy alongside Digital Leadership

Manage tactical product lifecycle for the site, including sku and content set up within SFCC

Adjust product positioning on site and take lead in campaign sku curation in accordance to DTC objectives and inventory positions

Take an active role in website operations, executing on strategy for new products and launch campaigns

Responsible for site content setup and activation for campaigns and other content initiatives

Collaborate closely with Marketing on execution of seasonal campaign calendars

Provide recommendations based on data insights, and help to solve problems and spot opportunities with our product and brand experiences

Create briefings to Marketing on specific needs of YETI.ca, with regards to product story-telling for various customer segments

Review and assist in briefing and implementing copy translations in defined brand voice that supports the go-to-market strategy and launch of new products and product updates

Tightly monitor category and SKU-specific metrics, taking a deep and consistent view of product performance down at the impression level, traffic by source, etc.

Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality

Work alongside internal teams to manage outside vendor relationships

Qualifications and Attributes

Bachelor's degree in business, marketing or eCommerce or related field of study

At least 3 years of relevant experience or equivalent combination of education or work experience

At least 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing

Bilingual in English and French considered a strong asset

Hands-on experience with technical site merchandising required; Experience with SFCC and its 'Business Manager' functions preferred

Ability to deliver results in evolving framework with shifting priorities and technology

Proficiency in e-commerce platforms, site analytics tools and familiarity with content management tools

Strong interpersonal skills and ability to develop and manage relationships with cross functional resources and outside vendors

Strategic thinker with the ability to solve problems, even when they are not fully defined

An obsession with the user experience and interaction, website navigation, hierarchy, and content

Detail oriented self-starter