Digital Marketing Strategist

Our client, a rapidly growing e-commerce company, is looking for a talented and results-driven Digital Marketing Strategist to join their team in Omaha, Nebraska, US . This role is crucial in developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and data analytics. You will be responsible for managing marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. This position requires a creative thinker with strong analytical skills and the ability to translate complex data into actionable insights. The Digital Marketing Strategist will work closely with cross-functional teams, including sales, product development, and creative, to ensure marketing efforts are aligned with overall business objectives. A passion for digital innovation and staying ahead of industry trends is essential. You will be instrumental in shaping our client's online presence and driving their digital success. Responsibilities include:

Developing and implementing data-driven digital marketing strategies across multiple channels. Managing and optimizing SEO/SEM campaigns to improve search engine rankings and drive qualified traffic. Creating and executing social media marketing strategies to enhance brand engagement and reach. Developing and managing email marketing campaigns for lead nurturing and customer retention. Overseeing content marketing initiatives, including blog posts, articles, and website copy. Analyzing marketing data and campaign performance using tools like Google Analytics. Reporting on key marketing metrics and providing recommendations for improvement. Managing digital marketing budgets and ensuring efficient allocation of resources. Staying up-to-date with the latest digital marketing trends, tools, and best practices. Collaborating with internal teams to ensure brand consistency and integrated marketing efforts.

Qualifications

Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 5 years of experience in digital marketing strategy and execution. Proven experience with SEO, SEM, Google Ads, social media advertising, and email marketing platforms. Strong analytical skills and proficiency in Google Analytics and other data analysis tools. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and meet deadlines. Experience with marketing automation platforms is a plus. Creative mindset with a data-driven approach to decision-making.