Senior Manager, Digital Marketing

A company is looking for a Senior Manager, DTC & Digital Marketing.

Key Responsibilities

Develop and implement lead generation and DTC growth campaigns across digital platforms

Manage performance across multiple digital channels to increase brand visibility and engagement

Analyze performance data to identify trends and optimization opportunities for marketing initiatives

Required Qualifications

6+ years of experience in B2B or B2C digital marketing with a focus on lead generation

Proven success in managing online lead generation campaigns using various digital marketing channels

Experience in leading cross-functional teams and managing direct reports

Technical proficiency in CRM systems and marketing automation tools, preferably HubSpot

Strong organizational skills for managing multiple campaigns simultaneously