Ice Cream Canada Sr. Manager, Channel Transformation

Job Title

Ice Cream Canada Sr. Manager, Channel Transformation

We are looking for an Ice Cream Canada Sr. Manager Channel Transformation to drive our entry into fast-growing white space channels such as Dollar, Urban, Food Service, Natural and Ethnic.

• Establish relationships and educate large-scale customers and distributors within Dollar, Food Service and the Natural Channel via ice cream category expertise and through applying best in class selling strategies.
• Manage the customer interface with key senior and operational customer stakeholders, delivering ambitious growth targets and creating annual joint business plans with key channel partners.
• Lead the execution of the 6P's while maximizing ROI of promotions and trade and campaign investment to deliver aligned business cases.
• Work collaboratively with internal stakeholders (Strategy, Marketing, R&D, Finance and Supply Chain) on growth plans and opportunities.
• Leverage NRM levers combined with efficient operational and Route-to-Market models to successfully enter new channels.
• Successfully win competitive RFPs to expand ice cream portfolio into Front-of-House and Food Service channels with key strategic partners.

The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace.