Head of Marketing & Communications

Head of Marketing & Communications

About the Role

We’re looking for a dynamic Head of Marketing & Communications to lead our marketing function, grow brand visibility and drive membership growth across our expanding gym network. You’ll bring strong commercial thinking, creative flair and a data driven approach to deliver high impact, high performance marketing.

Key Responsibilities

Leadership & Strategy

• Lead, develop and inspire a multidisciplinary marketing team.
• Own annual planning, budgeting and full funnel marketing strategy.
• Foster a collaborative, creative and performance led culture.

Growth & Campaigns

• Lead paid media across search, social and influencer channels to deliver strong ROAS.
• Manage brand campaigns and agency partners to deliver standout creative.
• Oversee organic social and creator activity to build awareness and engagement.

Retention & CRM

• Reduce churn and increase lifetime value through improved customer journeys.
• Optimise CRM, onboarding and comms workflows.
• Use A/B testing to improve conversion, pricing and offers.

Digital Experience

• Support optimisation of website and app journeys.
• Improve UX and conversion across all digital touchpoints.

Data & Insight

• Track KPIs using GA4 and other analytics tools.
• Produce clear reports and insights for senior stakeholders.
• Use data to shape strategy and maximise performance.

PR & Communications

• Lead digital PR to enhance brand reputation and support SEO.
• Align activity with internal teams across Legal, Operations and Commercial.
• Oversee internal communications to support engagement.

About You

Experience & Skills

• Senior marketing experience within fitness, leisure or subscription based brands (c. £10m+ turnover).
• Proven success driving membership acquisition, brand growth and retention.
• Handson experience with paid media, influencer marketing, CRM and analytics.
• Strong stakeholder and presentation skills.

Personal Attributes

• Thrives in a fast paced, entrepreneurial environment.