Digital Account Manager

The Digital Account Manager will serve as lead project manager for client businesses and industries with digitally-focused services. The role is responsible for proactively assessing client needs, nurturing client relationships, articulating insight, inquiring strategically, managing timelines, and demonstrating accountability for financial management.

Responsibilities

• Manage multiple client projects on strategy, on time and on budget, often scaling up to assist an account director or scaling down when an account coordinator is either not assigned to a project or unavailable
• Act as contact for and liaison to assigned clients, their partners and vendors
• Attend client and/or internal project meetings as directed by account director; lead meetings as assigned; take notes/minutes or review those written by an account coordinator
• Prepare for client meetings and prep all necessary materials, including agendas and any applicable client work or reports for review; may include account coordinator on preparation
• Create strategic communications, marketing and public relations plans under the direction of the account director
• Oversee project management functions for assigned clients
• Ensure weekly or biweekly status reports are sent to account teams (and clients, as needed)
• Generate or oversee the generation of reports, including financial reports, clip reports, hours reports, optimization reports, work-in-progress reports, etc.
• Provide thorough and clear direction when giving assignments to other departments
• Oversee creation and maintenance of all client databases (stakeholder, vendor, etc.)
• Manage client budgets and budget charts, including monitoring hours spent on projects in process to ensure we remain within budget
• Maintain agency projections for assigned clients and report monthly on progress; forecast yearly projections on an annual basis
• Complete public relations tasks as appropriate and/or oversee the work of account coordinators on those tasks

Qualifications

• Bachelor’s degree in marketing, communications, advertising, public relations, journalism or a related field.
• Minimum two years’ agency experience in digitally focused marketing, advertising, or communications industry.
• Strong orientation toward client service and customer satisfaction.
• Proven experience managing digital marketing initiatives including display advertising, website development, SEO, social media, PPC and email marketing campaigns.
• Strong organizational skills with the ability to handle multiple deadlines.
• Superior verbal and written communication skills.
• Tested experience in developing strategic communications strategies and tactics.
• Firm grounding in critical thinking and resourceful problem solving.
• Proven ability with budgeting and financial management.
• Familiar with qualitative and quantitative research techniques.
• Motivated, organized and detail-oriented attitude.
• Ability to manage time effectively and adapt to shifting priorities.
• Ability to handle all work in a positive and courteous manner.
• Demonstrated professional maturity both in and out of the office.
• Excellent presentation skills.