Market Research Analyst

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Job Purpose

The Marketing Research Analyst role will involve providing valuable insights to support management and division leadership in their decision-making processes related to product designs and pricing by utilizing market trends and analytical data to enhance business decisions.

Responsibilities

Possess the ability to independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the goal of enhancing competitiveness.
Gather and interpret market research data, generating reports, and preparing findings for management.
Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports, and presentations.
Understand business objectives and analytical methods to discover prospective customers' preferences.
Compile and analyze statistical data using modern and traditional methods.
Work independently, demonstrate initiative-taking abilities, possess strong analytical skills and a deep understanding of market dynamics.
Have experience with data visual software (i.e., Power BI).
Perform valid and reliable market research analysis.
Interpret data, formulate reports, and make recommendations.
Use online market research and catalogue findings to databases.
Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales, and methods of operation.
Remain fully informed on market trends, and execute continual market research and implement best practices.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing

Industries

Construction

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