Coordinator, Digital Marketing

**SUMMARY**

As the **Digital Marketing Coordinator, **you will help maintain and promote several BGIS business units' online presence by leveraging Google's third-party platforms, you will publish engaging content while boosting our search engine optimization (SEO) by leveraging Google business profiles, advertising and other digital assets.

• *KEY DUTIES AND RESPONSIBILITIES**

The essential duties of this role include

• Ongoing SEO maintenance and growth to ensure BGIS websites are optimized for search engines.
• Create and manage search marketing campaigns (i.e., Google Ads).
• Measure digital traffic.
• Monitor social media and Google Analytics.
• Optimize paid advertising campaigns using SEO and other tools.
• Manage Local Service Ads (city + service keywords).
• Management of keywords and negative keywords.
• Create and publish engaging social media content supporting various BGIS business units.
• Develop and implement strategies to increase the number of users.
• Build advertisements that drive new clients and brand awareness.
• Use third-party platforms such as Google Search Console & Google Analytics to gain actionable insights.
• Create content for social media channels: Facebook, Instagram, YouTube, Google My Business.
• *KNOWLEDGE AND SKILLS**
• Strong Oral & Written Communication Skills.
• Deep Understanding of Google Analytics, Google Ads, Google Business Profiles and Google Search Console.
• Strong attention to detail.
• Great team player with the ability to work with mínimal supervision.
• Previous experience with website content management systems.
• In-depth knowledge of current digital trends.
• *Licenses and/or Professional Accreditation**

None required.