Digital Marketing Contractor

Bayforce is seeking a dynamic and resourceful Digital Marketing Contractor to join their team and drive awareness, engagement, and lead generation for their Connected Services solutions. The role requires developing and executing digital marketing campaigns, creating a marketing roadmap, and producing high-quality digital content to support sales efforts.

Responsibilities

• Develop and execute digital marketing campaigns to increase brand recognition and generate qualified leads
• Create and maintain the Connected Services marketing roadmap, including messaging strategy and tactical plans
• Design and implement engagement activities (events, social media, tradeshows) tailored to our Ideal Customer Profile (ICP)
• Build nurturing mechanisms (newsletters, email campaigns, social content) to support the sales cycle
• Collaborate with product management to create launch materials, sales collateral, and product marketing content
• Serve as the primary liaison between Connected Services and Corporate Marketing teams to ensure alignment with brand guidelines and initiatives
• Produce high-quality digital content (graphics, copy, and multimedia) in-house—not just managing agencies

Skills

• 5+ years of marketing experience supporting technology products, with SaaS background
• Bachelor's degree in Digital Marketing, Communications, or a related field
• Hands-on experience creating digital content (graphic design, writing, multimedia)—not just overseeing agencies
• Strong writing, organizational, and planning skills
• Ability to adapt quickly to changing priorities and thrive in ambiguity
• Proficiency with digital marketing and design tools
• Excellent communication and interpersonal skills
• Experience marketing to fleet customers is a significant advantage

Company Overview

• Bayforce is an information technology company that provides ERP, CRM, and cloud solutions. It was founded in 1996, and is headquartered in Chicago, Illinois, USA, with a workforce of 201-500 employees. Its website is http://bayforce.com.