Principal Digital Strategist

JOB LEVEL

P50

EMPLOYEE ROLE

Individual Contributor

The Opportunity

We are looking for a Principal Digital Strategist to join our Digital Performance Strategy team as a lead strategist driving complex digital transformation engagements. This individual will have strong executive presence and the ability to navigate large organizations with emotional intelligence and business maturity.

As a lead strategist guiding other strategists, this role requires a problem solver ad strategic thinker who can guide their project teams to drive measurable business impact. This individual will act as a trusted advisor to executives, a connector across business and technology teams, and a champion for customer success. They must be highly adaptable, a self-starter, and deeply curious—asking the right questions when faced with gaps and tapping into expertise across Adobe and customer organizations to drive meaningful solutions.

This role will also play a critical role in elevating the Strategy team’s success, shaping thought leadership, and guiding internal teams toward best-in-class execution and engagement management.

What You’ll Do

The right person will have a strong point-of-view on how unified customer experiences and the content supply chain come together within the Adobe platform to provide real-time personalization and how to use our best-in-class tools to drive value for our customers. That knowledge will be used to:

Lead high-impact digital transformation engagements, working with C-suite and senior executives to drive customer experience innovation, technology adoption, and organizational change.
Develop and implement strategic roadmaps that align marketing, data, customer experience, and technology ecosystems, ensuring enterprises realize the full value of Adobe Experience Cloud solutions.
Navigate complex enterprise environments, using deep organizational awareness and emotional intelligence to align cross-functional teams and ensure executional success.
Act as a trusted executive consultant, facilitating executive workshops, crafting long-term vision, and influencing customers across marketing, IT, product, and analytics teams.
Lead with curiosity, proactively identifying gaps and opportunities by asking the right questions and demonstrating collective expertise within Adobe and customer teams.
Guide organizations through organization change, helping them adopt data-driven decision-making, automation, and real-time personalization to drive business outcomes.
Mentor internal teams, fostering a high-performance culture and continuously improving standard engagement processes.
Elevate the Strategy team by contributing to Adobe’s thought leadership, publishing insights, speaking at industry events, and influencing internal best practices.
Balance strategic vision with executional excellence, ensuring Adobe’s strategies translate into measurable results and sustained customer success.

Basic Qualifications

15+ years of experience in digital transformation, martech strategy, customer experience leadership, or enterprise consulting.
Deep expertise in Adobe Experience Cloud solutions, including real-time personalization, process automation, and data-driven decision-making.
Shown success in leading high-profile, executive-level digital transformation projects with Fortune 500 clients.
Exceptional organizational navigation skills, with the ability to align and influence complex cross-functional teams in enterprise environments.
Strong emotional intelligence and executive presence, communicating complex ideas with clarity and confidence at all organizational levels.
A self-starter mentality, with a natural curiosity and the ability to ask the right questions to identify and address strategic gaps.
Experience driving cross-functional collaboration across marketing, IT, product, and analytics teams in large-scale digital transformation programs.
Demonstrated ability to elevate the Strategy team’s approach, shaping thought leadership, additing to industry discussions, and guiding internal teams toward excellence.
Willingness to travel as needed.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $165,100 -- $306,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

Jan 30 2026 12:00 AM

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

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