General Manager of Ecommerce

General Manager of Ecommerce

Reports To: VP of Sales

Direct Reports: Yes

Status: Full-Time

Status: Salaried

Division: Technology

Job Purpose

The General Manager, Ecommerce is responsible for owning and scaling the ecommerce business for The Parts House (TPH) and XL Parts, with a primary focus on mechanical automotive aftermarket parts. This role is accountable for driving material revenue growth, operational excellence, and long-term scalability within a wholesale distribution model. This is a General Manager role, not a platform manager. The position owns strategy, execution, economics, and outcomes.

KeyJobResponsibilities

• Establish and monitor KPIs tied to revenue growth, customer adoption, order frequency, average order value, fulfillment performance and operational cost control.
• Develop and execute a multi-year ecommerce growth strategy centered on aftermarket parts.
• Drive growth through:

o increased e-commerce adoption by existing professional customers

o adding new customers who can support our ambitious growth targets

o higher purchase frequency and basket size and

o strategic use of marketplaces and digital partnerships.

• Balance ecommerce expansion with traditional wholesale sales dynamics to avoid channel conflict.
• Serve as the business owner for all ecommerce systems and integrations, including ERP, OMS, WMS, PIM, and marketplace connections.
• Ensure accuracy and reliability of product data, pricing, availability, and catalog integrity.
• Prioritize and approve platform enhancements based on customer impact, scalability, and ROI.
• Own end-to-end ecommerce operations, including forward and reverse logistics.
• Ensure ecommerce order flow aligns with warehouse operations, inventory positioning, and delivery standards.
• Improve fulfillment speed, accuracy, service levels, and return economics without degrading wholesale operations.
• Act as the single point of accountability for e-commerce across Sales, Operations, IT, Pricing, Marketing, and Category Management.
• Partner with Sales leadership to ensure ecommerce complements and accelerate field sales efforts.
• Align with Category Management to support strategic assortment, availability, and digital merchandising.
• Build and lead a high-performance ecommerce organization.
• Identify internal capability gaps and hire or develop talent as required for scale.
• Establish clear performance expectations, operating rhythms, and accountability.
• Design ecommerce processes and architecture that can support future expansion into collision and body parts.

Requirements

• 5+ years in the automotive aftermarket, with strong exposure to wholesale distribution
• 3+ years in ecommerce leadership roles
• Proven experience scaling B2B ecommerce within a complex operational environment
• Strong understanding of mechanical aftermarket categories, fulfillment requirements, and customer buying behavior
• Demonstrated ability to lead cross-functional teams and make tradeoffs between growth, cost, and service

Benefits

We offer a competitive compensation plan complete with attractive benefits offerings that include (not limited to) medical, dental, vision, life insurance, 401k, paid time off and opportunities for advancement.

Environmental/Occupational Health and Physical Requirements:

In a typical 9-hour workday, employees are expected to adapt to a fast-paced work environment and can spend extended periods at a computer. Occasional lifting of 50 lbs. or more may be necessary to fulfill job responsibilities.

XL Parts and The Parts House (TPH) a Marubeni Group is an Equal Opportunity Employer. All employment is contingent upon a successful background check and drug screen that meets the Company’s guidelines for employment.