Senior Digital Marketing Strategist

Our client is seeking a highly creative and analytical Senior Digital Marketing Strategist to spearhead innovative campaigns from their office in **Des Moines, Iowa, US**. This role is perfect for a seasoned marketing professional who thrives on leveraging data to drive engagement, increase brand visibility, and achieve measurable business outcomes. You will be responsible for developing, implementing, and managing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a deep understanding of the digital landscape, a passion for staying ahead of trends, and a proven ability to translate strategic vision into actionable plans.

Key Responsibilities: Develop and execute data-driven digital marketing strategies aligned with business objectives to drive lead generation, customer acquisition, and retention. Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns to improve organic rankings and paid search performance. Oversee social media strategy, content creation, and community engagement across relevant platforms. Design and implement effective email marketing campaigns, including segmentation, automation, and A/B testing. Collaborate with content creators to develop compelling marketing collateral that resonates with target audiences. Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights and recommendations. Identify new digital marketing opportunities and emerging technologies to enhance campaign effectiveness. Manage digital marketing budgets and allocate resources effectively to maximize ROI. Stay current with digital marketing best practices, industry trends, and competitor activities. Work closely with sales and product teams to ensure marketing efforts are aligned with overall business goals. Mentor and guide junior marketing team members. Required Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree preferred. Minimum of 7 years of experience in digital marketing, with a strong emphasis on strategy development and execution. Demonstrated success in managing SEO, SEM, social media, and email marketing campaigns. Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems. Expertise in Google Analytics and other web analytics tools. Excellent analytical, strategic thinking, and problem-solving skills. Strong understanding of content marketing principles and customer journey mapping. Exceptional written and verbal communication skills. Ability to manage multiple projects simultaneously in a fast-paced environment. Experience with budget management and performance reporting. If you are a results-oriented marketer with a passion for all things digital and are looking to make a significant impact in **Des Moines, Iowa, US**, we encourage you to apply.