Remote Product Marketing Specialist (FMCG)

Our client is looking for a highly motivated and creative Remote Product Marketing Specialist to join their Fast-Moving Consumer Goods (FMCG) division. This is a fully remote position, allowing you to contribute from anywhere within Canada. You will be responsible for developing and executing comprehensive marketing strategies for a portfolio of FMCG products. This includes conducting market research, analyzing consumer trends, and identifying new market opportunities to drive product growth. You will collaborate closely with product development, sales, and digital marketing teams to ensure cohesive product launches and ongoing campaign success. Key responsibilities include crafting compelling product positioning and messaging, creating marketing collateral, and managing advertising campaigns across various channels. You will also track and analyze campaign performance, providing insights and recommendations for optimization. The ideal candidate will have a deep understanding of the FMCG landscape, with a passion for consumer behavior and market dynamics. Excellent written and verbal communication skills are essential, as is the ability to work independently and as part of a distributed team. Proficiency in marketing analytics tools and a strong grasp of digital marketing principles are also required. This role offers an exciting opportunity to make a significant impact on product success in a dynamic and fast-paced industry. If you are a strategic marketer with a flair for innovation and a desire to work in a flexible, remote-first environment, we encourage you to apply. Your contributions will be vital in shaping the market presence of our client's esteemed FMCG brands.