E-commerce Digital Marketing Manager

Our client is seeking a dynamic and results-driven E-commerce Digital Marketing Manager to lead their online sales and marketing initiatives in **Boise, Idaho, US**. This role is responsible for developing and executing comprehensive digital marketing strategies to drive traffic, increase conversions, and enhance customer engagement across all e-commerce platforms. You will manage a diverse range of marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate programs. Key responsibilities include analyzing website traffic and sales data, identifying trends, and implementing data-driven strategies to optimize campaign performance and ROI. You will also be responsible for managing the digital marketing budget, overseeing creative development for online advertising, and staying abreast of the latest digital marketing trends and technologies. The ideal candidate will have a proven track record in e-commerce marketing, strong analytical skills, and excellent leadership abilities. You will work closely with cross-functional teams, including product development, web design, and customer service, to ensure a cohesive and compelling customer experience. This hybrid role requires regular on-site collaboration with the marketing team and key stakeholders, with flexibility for remote work. Responsibilities include: Developing and executing integrated digital marketing campaigns; Managing SEO/SEM strategies to improve organic and paid search rankings; Overseeing social media marketing efforts to build brand awareness and community engagement; Implementing and optimizing email marketing campaigns; Creating compelling website content and product descriptions; Analyzing marketing campaign performance using analytics tools (e.g., Google Analytics); Managing the e-commerce marketing budget and optimizing spend; Collaborating with designers and developers on website enhancements and campaign assets; Staying up-to-date with industry best practices and emerging technologies. Qualifications include: Bachelor's degree in Marketing, Business, or a related field; Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce; Proven experience with SEO, SEM, social media, email marketing, and content marketing; Proficiency in e-commerce platforms (e.g., Shopify, Magento) and digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Mailchimp); Strong analytical skills with the ability to interpret data and generate actionable insights; Excellent project management and communication skills; Experience managing marketing budgets and reporting on KPIs. This is an exciting opportunity to shape the online presence of a growing brand and drive significant revenue growth.