Director of Marketing and Communications

Position Title: Director of Marketing and Communications

Reports To: Head of School

FLSA Status: Exempt

Schedule: 12-month

Direct Reports: Creative Media Specialist, Social Media Specialist

Summary

The Director of Marketing and Communications will serve the mission and vision of WCA by creating and sending out school communications and publications, marketing and advertising material, and presenting the school and all it offers to the community. This position will maintain the yearly communication calendar ensuring all WCA stakeholders are informed of school happenings.

Responsibilities for this position include, but are not limited, to:

• Manage all aspects of the school’s print communications including annual report and semi-annual newsletters, ensuring continuity of the school’s brand, logo, and Christian principles. Oversee the work of graphic designers and print vendors in production of printed materials and online visual images.
• Develop marketing strategies and plans that advance Wesleyan and drive increased engagement with current and prospective families.
• Manage public relations inquiries and opportunities for Wesleyan.
• Plan for and deploy digital marketing activities that include website management, email marketing strategies, social media development, SEO/SEM, and digital content production.
• Coordinate with school principals, administrators, faculty, and key personnel to design and oversee the production of various marketing materials including brochures, newsletters, annual reports, advertisements, banners and flyers.
• Oversee team including Creative Media Specialist and Social Media Coordinator.
• Track, analyze and report on web traffic statistics and review of content effectiveness.
• Keep up-to-date with new, rapidly changing internet technologies and recommend improvements.
• Create content and maintain the school’s presence on the following social media platforms: Facebook, Linked-In, Twitter and Instagram.
• Serve as a liaison between WCA website developer and school administration.