(USA) Manager, Marketing

Position Overview

The VIZIO Platform Content & Partnerships Marketing team is seeking a strategic and creative Manager, Partner Marketing to support VIZIO OS’s 300+ entertainment apps business. In this role, you will serve as the day-to-day marketing contact for all app partners (SVOD, TVOD, and AVOD), leading channel onboarding, asset delivery and optimization, programming prioritization, and developing go-to-market campaigns for notable launches, tentpoles, and custom promotions that drive active devices, viewership, and brand awareness. You will collaborate with Business Development, Tech Operations, Analytics & Insights, Product Marketing, Creative Services, Digital Marketing, and Retail to support the enterprise App Roadmap while aligning on content priorities, custom activations, promo offers, and performance reporting.

Primary Location: 6601 Center Dr W, Los Angeles, CA 90045-1582, United States of America

Key Responsibilities

• Serve as the day-to-day marketing contact for VIZIO OS app partners.
• Lead onboarding and launch processes for new app partners.
• Develop and execute 360° go-to-market campaigns and promotions.
• Analyze performance data to inform campaign strategy and content selection.
• Manage campaign tracking, asset routing, and performance reporting.

Required Qualifications

• Proven experience in marketing within the entertainment, digital distribution, streaming, and/or connected device verticals (app experience preferred).
• Strong analytical skills with the ability to interpret performance data.
• Expertise in campaign planning, execution, and reporting.
• Proficiency with tools such as AirTable and digital asset management systems.
• Excellent communication and stakeholder management abilities.
• Bachelor’s degree in Business, Communications, or a related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred Qualifications

• Experience in Brand Management and Contract Management.
• Skilled in managing third-party vendor relationships.
• Proven ability to work on cross-functional teams and projects.

Benefits & Perks

• Compensation: Annual salary range of $96,000.00 - $186,000.00 with additional annual or quarterly performance bonuses and stock options for certain positions.
• Health Benefits: Medical, vision, and dental coverage.
• Financial Benefits: 401(k), stock purchase, and company-paid life insurance.
• Paid Time Off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting leave, plus PTO/PPTO that meets or exceeds local requirements.
• Additional Benefits: Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and access to the Live Better U education benefit program (tuition, books, and fees fully paid for eligible associates).