Director of E-Commerce

We are looking for an experienced leader to accelerate the growth of our ecommerce business. This person will be focused on improving customers' online experience and spend, and will be responsible for site merchandising and marketing, production, platform development and multichannel strategy.

Success in this role will require balancing consistent operational discipline and remaining agile and available to support the Company's overall objectives. Being self-managed and effective, while at the same time collaborating with others throughout the organization is critical.

Responsibilities

Optimize the user experience to improve conversion rates, revenue per visit and customer retention

Increase overall customer engagement with the site and brand

Website merchandising, SEO optimization, UI and UX

Expand wholesale customer use of website for ordering/communicating with us

Support connections/integrations with partner sites and data exchange systems

Manage site content and merchandising including product listings, curated assortments, promotional banners, features, and landing pages

Proactively identify and resolve web page issues

Manage online promotions and schedules

Develop plans and policies to support online and mobile growth

Ownership of online business performance and related budgets

Master key business analytics & reporting and generate insights to drive the business

Forecast revenue, unit sales, and discount levels to support production and inventory planning