Performance Lifecycle Marketing Manager

A company is looking for a Lifecycle Marketing Manager who will oversee the email lifecycle across multiple educational products.

Key Responsibilities

Own the strategy and implementation of lifecycle communications across Reading.com, Typing.com, and Nitro Type

Map user journeys, identify high-impact moments, and design and deploy email campaigns

Analyze data to improve campaign performance and extend strategies to additional channels like push notifications

Required Qualifications

4+ years of hands-on lifecycle or CRM marketing experience

Expertise with AI tools for copywriting, email design, and data analysis

Proven track record in designing and optimizing email programs that influence user behavior metrics

Strong working knowledge of at least one ESP / marketing automation platform

Experience mapping user journeys and identifying lifecycle touchpoints across multiple products