Marketing Analytics Lead

A company is looking for a Marketing Analytics Lead to own measurement strategy and marketing analytics end to end.

Key Responsibilities

Own marketing measurement strategy across channels and campaigns, including KPI definitions and reporting standards

Build and maintain the marketing analytics infrastructure and ensure data quality across platforms

Gather and analyze campaign data to provide actionable insights and recommendations for optimization

Required Qualifications

Bachelor's degree in marketing analytics or related field (or equivalent experience)

5+ years of experience in data analysis and marketing analytics, preferably in an agency setting

Strong understanding of marketing metrics and attribution modeling

Experience with media performance data across various digital channels

Advanced SQL proficiency and strong experience with Google Analytics and Google Tag Manager