Executive Director, Performance Marketing

A company is looking for an Executive Director, Performance Marketing & Social Commerce.

Key Responsibilities

Define vision and strategy for growth across direct response channels and performance marketing

Own investment strategy and performance outcomes across the full-funnel DTC media portfolio

Lead social commerce expansion and oversee agencies and internal teams for growth and profitability

Required Qualifications

10+ years in growth and paid media, with 8+ years in multi-channel acquisition for a DTC business

Experience managing paid media budgets exceeding $30M annually

Proven track record managing diversified paid media portfolios across various platforms

Experience scaling social commerce, particularly with TikTok Shop

Deep understanding of DTC unit economics and growth levers