Performance Marketing Manager

A company is looking for a Performance Marketing Manager specializing in Native Advertising.

Key Responsibilities

Own end-to-end performance of native acquisition channels, driving profitable growth and accountability to revenue targets

Translate complex datasets into actionable insights and implement high-impact optimizations across various strategies

Develop differentiated campaign angles and positioning tailored to the Medicare audience while ensuring compliance

Qualifications

3-7 years of experience in performance marketing, preferably in insurance lead generation

Proven track record of managing and optimizing native advertising campaigns

Experience with marketing analytics tools and platforms such as Looker

Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Proficiency in setting up and managing campaigns in platforms like Taboola and Outbrain