Performance Marketing Director

A company is looking for a Director of Performance Marketing.

Key Responsibilities

Plan, build, and manage paid campaigns across various platforms including Meta, Google Ads, and LinkedIn

Analyze campaign performance data and implement actionable optimizations

Develop audience strategies and manage ad spend budgets to optimize customer acquisition costs

Required Qualifications

7+ years of experience managing performance media campaigns, preferably in B2B SaaS

Proven experience managing and optimizing ad budgets of $300K+ monthly

Deep expertise in Meta Ads and Google Ads; LinkedIn Ads experience is a plus

Strong analytical skills with experience using tools like Google Analytics or Looker

Understanding of B2B SaaS business models, sales funnels, and key performance indicators